With years of practice in Mobile Experience, our mobile design company has developed a core set of principles , which we’ll adapt to your unique scenario.
It is easy to bombard with functionality. It is hard to restrain our enthusiasm. It is even harder to focus only on what’s absolutely essential!
How do we propose to achieve that? We advocate the practice of restricting user goals to no more than one per screen. By doing this, you are making it very clear to the user, what s/he has to do and what comes.
As mobile platforms are fast maturing, users are increasingly getting used to certain patterns of usage. Breaking those patterns can result in disengagement.
Menus, Interactions, Actions, Components… there are expected patterns for these. We recommend staying away from reinventing these; unless you're ready to take that risk!
Ofcourse, we believe that “UX is not what it looks like, but how it works”. We also believe that, the only way of showing how it works, is by demonstrating it!
Visual mastery is one of the most critical elements of mobile interactions… and encompasses Visual Branding, Consistency, Communication style and Integrity. Without a comprehensive strategy to achieve it, our proposition can seem “make do”
In the hyperconnected world we are living in today, the attention span of our users is coming down with each passing day. In this context, it is our responsibility to build and deliver experiences that are easy to comprehend…
No convoluted models, no repetitive steps, no deep hierarchies. Everything, upfront, simple and clear!
We recommend building mockups and prototypes to test with users or among stakeholders, before going to market.
Mobile UX is complex; interfaces are supposed to be used while on the move, when users are doing hundred other things at the same time. With this reality, it is going to be very risky to hit the market without enough validation.
Always validate; it costs much lesser than failure!
