We think broad and act deep; Just as you wished
We have developed a way of working that addresses your strategic, technical, and creative needs at the same time. We think broad and act deep; and manage inter-relationships among User, Business, and Technology seamlessly. We strategize User Experience and along our way, we deal with many complex issues that need to be addressed. We create interfaces and interactions that manifest all these aspects.
Insight & Strategy:An activity of aligning ourselves to the external environment; This requires that we understand the business context, make right choices, and work towards a Vision
UX Design:An intangible manifestation of Strategy; the very reason why UX cannot quite be seen, but can very much be perceived. UX Design contain, decisions we took, explorations we made, research/ studies we conducted, and all those hours we spent in discussions,building solutions (wireframes, for example) that led to decisions.
UI Design:A tangible manifestation of UX Design; a visual, textual, audible, tactile, or olfactory form of representing your design, as intended.
Technology:A mechanism or algorithm that is used to deliver UI/ UX to its Users. In our understanding, Technology without an intent of UI or UX Design is like a machine that functions with no orientation to users’ expectations and desires.
- Journey map
- Mental model
- A day in the life
- Scenario story
- Vision & Mission
- Tech stack
- Entity map
Workshops Create Alignment
Before we design, it is important that we align ourselves and the stakeholders to a vision. We use workshops as a means to achieve alignment.
We customize design workshop topics, immerse ourselves and your members in those topics, and make key decisions during the workshop. This is the very beginning of our exciting journey together.
In details lies the devil
We advocate the concept of breakdown and conquer. We embark on several baby steps, each with a goal of its own; and at the end, we would have reached where we envisioned.
We comprehend the link and we appreciate the big picture emerging from it. We tangibilize this big picture and delve deeper, as we break down and go after the parts.
Our practice thus entails competencies of strategic, creative, and technical delegation… as designers, we act upon what we envision out of this.Get in Touch