Think Design Collaborative is a full-spectrum experience design consultancy. Our services span UI UX Design, User & Design Research, Service Design, and Data Design, the core disciplines that shape how people experience digital products and services.

We also offer Digital Product Development, UX Writing, Content Strategy, and SEO & AI Discoverability, giving clients a connected pathway from design strategy through to execution and growth.

What sets Think Design apart are our proprietary frameworks: the Golden Grid for User Research, our innovation framework – Design for Outcomes, and our Data Visualization Framework. They bring rigor, measurable outcomes, and consistent excellence to all our projects, no matter the scale or complexity.

Founded by a National Institute of Design (NID) alumna who built the practice on the belief that great design begins with deep understanding. We have over two decades of experience and strong design leadership, with 100+ team strength. We’re the largest experience design specialist agency in Havas.

By leveraging the global network of Havas, our parent company, we serve organizations across Southeast Asia, North America, and Europe from our 5 studios across India & Singapore.

Think Design works with clients through three engagement models: Projects, Pods, and Collab. Projects are managed engagements with specific goals, scope, and outcomes. Pods are dedicated teams of experts working as an extended team for resource augmentation. Collab is for collaborative missions where clients need Think Design’s expertise to co-manage delivery.

We have worked with clients across the full spectrum, from startups with a specific, sharp brief to large enterprises with multi-year, multi-team mandates. Engagements are tailored to match the maturity of the client and the complexity of the brief.

Think Design follows a three-stage methodology for each project: Insight, Strategy, and Design.

Insight is about examining the challenge, understanding audiences, context and business objectives. Strategy translates that understanding into a defined experience direction, through ideation, prototyping, testing, and refinement. Design translates strategy into interfaces, from UI and design systems to component libraries, ready for development, integration, and deployment.

Think Design works across enterprise and consumer products alike, from UX for SaaS platforms to mobile-first consumer experiences. Our industry expertise spans:

• Healthcare & Life Sciences: compliant, patient-centered digital experiences
• BFSI: secure, scalable, and customer-centric financial experiences
• Enterprise Platforms: complex platforms designed for usability, scale, and adoption
• Education & EdTech: intuitive, scalable learning journeys across digital platforms
• Retail & Consumer: discovery, engagement, and conversion journeys
• News, Media & Entertainment: immersive, high-performance content and streaming experiences
• Public & Social Good: inclusive and accessible experiences for large populations
• Travel & Hospitality: seamless booking, planning, and travel experiences across digital touchpoints
• Automotive: consumer-facing websites, internal sales tools, and dealer ecosystems

Across each of these, we bring deep domain understanding built over 20+ years of working on high-stakes digital products across industries.

Design drives digital transformation by making complex systems work for the people who use them.

At Think Design, we work at the intersection of strategy, design, and technology, making sure systems are built for real scenarios and users. In complex, multi-stakeholder environments, our role is to translate business process maps into lived experiences: understanding how different roles interact with a system, where friction lives, and to design carefully crafted experiences that serve the roles, all the while ensuring consistency, scalability, and feasibility.

We know that successful digital transformations are only possible through understanding business processes, decision logic, compliance requirements, and the real working conditions of the people on whom a system is built. Think Design ensures this through rigorous processes spanning insight, ideation, design, and delivery.

One of our recent digital transformation projects was with Grihum Housing Finance, an end-to-end affordable housing finance platform. We reduced loan processing from days to 40 minutes, unified workflows across 18 states and 209 branches, and brought 100% paperless onboarding to a domain defined by complexity and contextual risk. Design acted as the translation layer between human experience and platform logic, not just making the system usable, but making the transformation sustainable.

AI is a part of how we work, and we have been deliberate about where we let it. We use it selectively across the design process, to accelerate research synthesis, surface behavioral patterns at scale, and expand the exploration space during concept development. Within our standard tools like Figma and Miro, AI-assisted workflows are already embedded into day-to-day practice.

As part of the Havas network, we also have access to Havas Converged, an enterprise AI ecosystem built on a shared operating system powered by data, technology, and AI. Think Design brings the experience design layer to that, translating AI capability into interfaces and products that people can actually use.

What keeps all of it grounded: every AI output at Think Design is reviewed and validated by a senior designer before it moves forward. AI augments our judgment. It does not replace it.

Yes. Think Design works with global and enterprise clients across India, Southeast Asia, North America, and Europe. Out of our regional hub in Singapore, we serve clients across Southeast Asia, including Malaysia, the Philippines, Vietnam, and Singapore, enabling multi-market projects with local nuance and global coherence.

Our client roster spans organizations of all sizes and scales, from high-growth startups to Fortune 500 enterprises and MNCs, across industries including Banking & Financial Services, Healthcare & Lifesciences, Enterprise & IT, and more. Whether it’s a focused digital product engagement or a multi-year transformation mandate, we’re experienced in partnering with large, complex organizations and navigating the design, stakeholder, and governance challenges that come with them.

For global teams and distributed organizations, we’re equally equipped for remote design collaboration, bringing the same rigor and quality of engagement regardless of geography.

Yes. Think Design builds and scales design systems for organizations of varying complexity and size, from high-growth digital products to large enterprises managing multiple platforms and teams.

We believe a design system is the connective tissue between design, product, and engineering, the foundation that ensures consistency, speed, and quality as products and teams scale. Every designer at Think Design works across design tokens, component libraries, and interaction patterns, with governance built in from the start so systems are not just adopted, but sustained over time.

We work across Figma, Adobe XD, and Sketch, fitting into the client’s existing environment rather than asking them to adapt to ours.

Think Design’s work cuts across industries, scales, and user contexts, with results that are measurable, documented, and client-backed.

For Airtel, we designed digital experiences that serve over 100 million users, setting a new standard for telecom UX in India. For Grihum Housing Finance, our end-to-end lending platform reduced high-risk loan processing from days to 40 minutes, unifying operations across 18 states and 209 branches while bringing 100% paperless onboarding to affordable housing finance. For India’s largest cement and building solutions provider, we built a hyperlocal digital ecosystem that democratized construction knowledge and connected homeowners with verified service providers across the country.

In education, we have worked with Bharti’s TheTeacherApp to improve learning experiences for educators at scale. In the media, our work with Deccan Herald and Manorama Yearbooks has brought editorial and publishing experiences into the digital age.

At Think Design, accessibility is built into our design process from the start. We consider diverse user needs across every experience and use established accessibility principles and evolving global standards to guide our design decisions.

For our clients in regulated industries, Healthcare, Banking & Financial Services, and Enterprise IT, compliance goes beyond accessibility standards. We bring the domain knowledge to navigate sector-specific regulatory requirements, ensuring that what we design is legally and institutionally sound.

Accessibility, for us, is both a design imperative and a business one.