Hari Nallan, Founder and CEO of Think Design, writes about being future-ready with creative briefs and how.
Creatives need to orient towards a new ‘skill’ of predicting to ensure outcomes as they create. The predictive creative would be able to answer this as they create:
- How will my users receive the creative solution?
- How will my creative solution be relevant, usable, and meaningful irrespective of changing context and times?
As creativity ensures solutions that are future-ready, Hari shares a few tips to ensure a ‘predictive creative’ mind.
Find the full article here: https://www.socialsamosa.com/2021/04/moving-towards-predictive-creative-mindset-hari-nallan/
