USER EXPERIENCE DESIGN

How can we interplay thinking and doing at the same time, while creating User Experiences of value and impact?

UX practice needs as much thinking as doing. We discovered this early on and created a set of guiding principles and methods based on this insight. With 13 years of experience across several touchpoints and technologies, we apply our expertise to your advantage… just so that you win!

We think broad and act deep; Just as you wished

We have developed a way of working that addresses your strategic, technical, and creative needs at the same time. We think broad and act deep; and manage inter-relationships among User, Business, and Technology seamlessly. We strategize User Experience and along our way, we deal with many complex issues that need to be addressed. We create interfaces and interactions that manifest all these aspects.

  • Insight & Strategy:

    An activity of aligning ourselves to the external environment; This requires that we understand the business context, make right choices, and work towards a Vision
  • UX Design:

    An intangible manifestation of Strategy; the very reason why UX cannot quite be seen, but can very much be perceived. UX Design contain, decisions we took, explorations we made, research/ studies we conducted, and all those hours we spent in discussions,building solutions (wireframes, for example) that led to decisions.
  • UI Design:

    A tangible manifestation of UX Design; a visual, textual, audible, tactile, or olfactory form of representing your design, as intended.
  • Technology:

    A mechanism or algorithm that is used to deliver UI/ UX to its Users. In our understanding, Technology without an intent of UI or UX Design is like a machine that functions with no orientation to users’ expectations and desires.

User

  • Persona
  • Journey map
  • Mental model
  • A day in the life
  • Scenario story

Business

  • Vision & Mission
  • Segmentation
  • Proposition
  • Positioning
  • KPIs

Technology

  • Tech stack
  • Architecture
  • Frameworks
  • Workflow
  • Limitations

Big picture

  • SWOT
  • Entity map
  • Ecosystem
  • Dependency
  • Trends

Workshops Create Alignment

Before we design, it is important that we align ourselves and the stakeholders to a vision. We use workshops as a means to achieve alignment.

We customize design workshop topics, immerse ourselves and your members in those topics, and make key decisions during the workshop. This is the very beginning of our exciting journey together.

In details lies the devil

We advocate the concept of breakdown and conquer. We embark on several baby steps, each with a goal of its own; and at the end, we would have reached where we envisioned.

Information-Architecture

Information Architecture

Information Architecture addresses the placeholders for various pieces of information or modules. At Think Design, the IA is architected with user journey as basis.

Navigation Framework

Navigation Framework

Do we require mega menu or more work space? Are we considering touch devices? Are users predisposed to a structure ? We address these questions and more.

Wireframe Iteration

Wireframe Iteration

The purpose of wire framing is to generate alternatives rapidly before each element is detailed to distract. Its a essential step to iterate and discuss.

Storyboarding

Storyboarding

Interactivity being key to the quality of user experience, we consider storyboarding a mandatory activity. Storyboards capture user journey and address key flows.

Prototyping

Prototyping

We employ various methods of prototyping: We will be choosing among quick and dirty to pixel perfect prototypes as the situation demands.

Interaction Design

Interaction Design

Interaction Design manifests in controls, components and feedback; and define the usability and relevance of an interface. We innovate those elements, if need be.

Input Forms

Input Forms

User input forms are the primary way your users are communicating to you. Designing forms better makes life easier for you and your support teams.

Data visualization

Data visualization

Better visualization leads to better insight. We collaborate with domain, design and technology experts to make meaning and provide actionable insights, through design.

Visual Branding

Visual Branding

Visual branding puts highly sensitive decision making to your table. It includes concerns of trends, preferences, brand language and usability and their inter-relations.

Front end

Front end

We prototype exactly what we design; and our design cuts across a breadth of technologies and applications... our front end capabilities hence, are broader than deeper.

Specifications

Specifications

Being at the helm of it all, we understand the importance of implementing design intent... Specs go a long way in ensuring that. We’ve got you covered!

We comprehend the link and we appreciate the big picture emerging from it. We tangibilize this big picture and delve deeper, as we break down and go after the parts.

Our practice thus entails competencies of strategic, creative, and technical delegation… as designers, we act upon what we envision out of this.

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