Businesses and brands are increasingly aware of the importance of User Experience in their growth roadmap. Augmenting product and service innovation initiatives with equally strong UI UX capabilities is not choice to make. It is an imperative.
Experience driven transformation is the order of the day. As a UI UX company rooted in human-centric methodologies and product design DNA, we are more prepared than ever to drive your transformation.
It is also important to consider the maturity of UI/ UX practice as it is your third pillar along with marketing and technology. Maturity in terms of the breadth of capabilities, thought leadership and understanding the intricacies of how UX UI not only fits in the grand scheme of things, but also lead the future.GET IN TOUCH
What are the challenges that could be impeding your next business move?
1. You are a technology empowered company and you want to productize that disruptive idea of yours.
Conceptualizing and creating a product needs you to have a vision, know your competition and create a great design from the word go, while this being in the context of your strategic positioning. You require a team which would have inherent capabilities to think product, design it for acceptance and along the way address: Product strategy, Positioning, Branding, Communication and other needs that tag along.
At Think Design we look at needs, developing a way of working that helps companies in their product creation journey as we shift from macro to micro and back, rapidly as we prototype. Our multidisciplinary capabilities, technological expertise and innovation led approach to work, drives us to build and deliver products that win customers!
Further, our understanding of data in the realm of user experience, user journeys and user behaviour has helped many of our clients leverage our capabilities to their advantage. Below are a few manifestations of our expertise in bringing pioneering initiatives to life.
2. You are a business looking to grow while trying to keep your legacy intact.
In a rapid spree to keep pace with your competition and your customers’ needs, your touch points may have grown inorganically. You have increased your offerings, however, they may all seem incoherent and not aligned to your organizational goals and operational concerns. In order to offer coherent User Experience, you need to take the path of transformation. You want to take that big plunge instead of getting into the incrementality trap.
At Think Design we understand and consider the operational, marketing, strategic and IT challenges of a business while solutioning to keep intact the fundamental identity. Our in-depth understanding of the key ground challenges of a business, its user segment and impact of innovative changes it would bring to its organization and stakeholders, runs through our years of work expertise built in tandem with different industries and domains.
Further, our deep expertise in User Research helps us identify those constituents of success and go after them… strategically and deliberately. We have architected and delivered many such transformations in the past and here are a few manifestations of that:
Navigating UI UX Concerns
We have developed a way of working that addresses your strategic, technical, and creative needs at the same time. We think broad and act deep; and manage inter-relationships among User, Business, and Technology seamlessly. We strategize User Experience and along our way, we deal with many complex issues that need to be addressed. We create interfaces and interactions that manifest all these aspects.
- User profiles
- Journey maps
- Mental models
- User stories
- Vision & Mission
- Tech stack
- Scale & Feasibility
UX practice needs as much thinking as doing
We discovered this early on and created a set of guiding principles and methods based on this insight. With 15 years of experience across several touchpoints and technologies, we apply our expertise to your advantage… just so that you win!
While we are guided by User Research and Data for Insights leading to UX Design decisions, we appreciate the pertinence of linking the reality to outcomes relevant to Users, addressing Business challenges and Technological initiatives. Through several years of UX Practice, we developed an approach that addresses your top leadership concerns, delivering measurable business results, leading to ROI justification.
Constituents of a class-leading online experience
We advocate the concept of breakdown and conquer. We embark on several baby steps, each with a goal of its own; and at the end, we would have reached where we envisioned.