Data Visualization & Design: Towards informed decisions and organizational intelligence, by enabling actionable insights

It is of no question that we are more likely to believe a purported fact if it is backed by data than not. Influxed with growing amounts of data, the world is at a critical juncture to leverage data as an asset to empower organizations and societies. We at Think Design believe that analytics integrated with design capabilities can help data architect your next big move.

Only 22% of the people in large organizations* have access to business Intelligence software, and to fully enable non-technical people and users to make smarter decisions, information needs to be provided in a more consumable way.
We exist to catalyze that pervasive shift, driving consumer and organizational intelligence.

Source: “BI Adoption Remains Flat”, BI Scorecard, Howson Cindi
Numbers are hard to understand, visuals are universally understood. We understand your analysts so you can understand your data.

Our expertise in design enables us to help decision-makers leverage data intuitively. Make your organization future-ready by building on the vision of data which guides informed decisions. Empower your people through an experience of easier visual discovery and smarter solutions.

 

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Our approach to Data Design

At the cusp of qualitative and quantitative

We intend to bridge the gap between what the decision makers want and analysts think they must want, By understanding the needs of the users and co-relating stories that need to be told, we help make the data interactive, insightful and actionable.

 

Understanding hierarchy

There is a hierarchy implicit in the usage of data visualization. For example, discovering KPIs (Key Performance Indicators) precedes the nuts and bolts that make them (drill downs). Understanding the domain and business needs from the POV of data users go a long way in making hierarchical configurations that are meaningful to users.

 

Interactivity

Dashboards, Reports, Data Products, Portals et al... there is always an intent of user interaction in them. While we focus on appropriateness of information and metrics to serve the right insights, we also emphasize on how users interact with each element to derive insights on their own. User research comes in handy to understand the analytical and interaction needs of the users.

 

Using appropriate visual charting

While there are a host of data charts available, understanding which ones to choose in which context relies on having a theoretical understanding of the method and the experience of actually applying them. The framework allows us to choose the appropriate chart type, based on the information one has and the insight one needs to gain through the chart.

At Think Design, we took the initiative to create a simple yet very powerful framework that design practitioners in our organization and outside can immediately use. It aids in making design choices that will allow users to quickly understand the insights you’re trying to convey through the right visual data discovery.

Think Design’s Data Visualization Framework

Discover DISTRIBUTION

Understand how your data is spread across regions/median and determine inconsistencies.

Discover CHANGE

Understand how your data changes with changes in other factors and predict trends.

Discover INTERCONNECTION

Understand what your data is interconnected to and discover the way it flows.

Discover RANK

Understand how your data points are comparable and the way they can be ordered.

Discover PROPORTION

Understand what your data is made up of and see the parts of the whole.

How to use the framework

For any business use case, it is of value to pick at least one data chart from each of the different 5 nodes available. To analyze and gather insights comprehensively, discover change, composition, distribution, rank, and interconnections in data.

For example, looking at Climate Change data, one can gather various insights. Some of the questions we can ask and find answers for, through a chart from each category are:

CHANGE

How has climate changed over a period of 10 years?

PROPORTION

What is the percentage contribution of different factors which has led to climate change?

RANKING

What is the comparison of carbon emissions from developed countries. Who is the top contributor and who is the least?

DISTRIBUTION

What is the distribution of temperature rise across the globe?

INTERCONNECTION

What are the interconnections between risks associated with climate change (economic, societal, technological, environmental, geopolitical)?

When visualizations are created using charts that fit the context of the audience, they elicit greater comprehension and making out of insights. An effective visual is necessary because it can eliminate the clutter (information which is not relevant) while making insights memorable, engaging and persuasive to drive us towards actions.
TABLEAUTABLEAU
POWER BIPOWER BI
D3.JSD3.JS
INFORMATION DESIGNINFORMATION DESIGN
KPIs & CONTENTKPIs & CONTENT
PUBLISHING TOOLSPUBLISHING TOOLS
UI, UX AND JOURNEYSUI, UX AND JOURNEYS
WEB TECHNOLOGIESWEB TECHNOLOGIES
CHART APIsCHART APIs

DATA VISUALISATION CHARTS

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