Blog: Insights and ideas from Think Design leadership
Gamification in UX: How to Increase Engagement and Retention in Digital Products​?

In today’s digital age, maintaining user engagement and motivation is a critical challenge for developers and designers. One effective strategy that has gained popularity is gamification. Gamification in UI/UX design has become an essential strategy to increase user engagement, motivate

Predict, Engage, Impact—Using Behavioral Psychology in Design

Design is inherently human. It has always been for humans in traditional setups and will always be for humans in futuristic environments across the globe. And what makes humans the center of all experiences are emotions in design.In the ever-evolving

Understanding Agile UX: The Complete Guide

In an evolving world of software design and development, Agile UX has emerged as a crucial methodology for creating user-centric digital products. By integrating user experience design principles into agile processes, teams can ensure that the end product is not

Business Success Through Design: How to Identify an Ideal UI/UX Design Agency for Your Business

First impressions are everything—especially in today’s digital age. But it’s more than just looks that have users staying loyal to a product or organization. The user experiences across touchpoints and the impact you make as a product often equate to

From UX to the Visuals: The Essential Roles in Your Design Team

The success of a product in this digital era is marked by critical aspects that ultimately boil down to how accessible it is. It hinges not only on its functionality but also on how it feels and looks to the

User Experience-led KPIs for Digital Products or Services

In the increasingly competitive landscape of digital products and services, user experience (UX) has emerged as a critical factor that determines the success of digital products or services. While traditional market-oriented performance indicators such as revenue, market share, and overall

Designing for Humans: Crafting a Product That Puts People First

In today’s fast-paced digital age, the importance of creating products that resonate with users at a global scale has never been more crucial for businesses of all scales. With the quicker adoption of technology and the ever-growing need for the

9 Principles of Conversational Design for Virtual Assistants

This digital era is marked by the consistent need to simplify digital interactions and processes across industries for users globally. Hence, we’re moving towards an era where digital systems are completely encapsulated, ensuring clean and efficient user experiences. And this

Using White Space in Design: A Complete Guide

In the realm of design, where every pixel and element helps tell the designer a story through visual communication, the role of white space in your design cannot be overstated. It silently conducts the symphony of aesthetics and orchestrates the

The Power of White Space in Design

In the dynamic world of user experience design and communication, designers and developers have been witnessing trends ranging from busy interfaces of the 90s to minimalistic design in the late 2000s. The clean, neat design is powered by a silent

14 Things To Keep In Mind When Designing For Wearables

Wearable technology has been on the rise, with users turning to gadgets that double as accessories. In this dynamic intersection of fashion and technology, wearables have, thus, emerged as transformative companions in our daily lives, offering a seamless integration of

Wearables UX & Smartwatch UI Design & Development

In the rapidly evolving landscape of technology, wearable devices have emerged as a significant player, seamlessly integrating into our daily lives. Among these, smartwatches stand out, blending aesthetics with function. As we move toward highly personalized and integrated experiences, understanding

11 Elements to Consider When Designing a Mobile Application

In today’s fast-paced digital era, mobile devices have transformed the way we interact, work, and entertain ourselves. People across the globe, of all ages, find themselves glued to their phones for at least some part of the day as their

Atomic Design: A Guide to Improving Workflow

As digital interfaces become increasingly complex to design and develop, creators find themselves leaning towards design systems to provide structure to their design processes. Enter atomic design! The atomic design methodology can be used to create design systems that are

Essential Principles for User-Centered Mobile Design

With user experiences rapidly evolving to meet the pace of the dynamic industry and keep up with the ever-growing needs of users, user centered design UCD has become the cornerstone of successful design. Even more so, now that mobile-first experiences

The Critical Advantages of a Mobile-First Strategy

In an era dominated by mobile devices and smartphones, the importance of a mobile-first design strategy cannot be overstated. With the majority of internet users accessing content through their smartphones, designers must prioritize creating seamless mobile user experiences. Stuti Mazumdar

A Developer’s Guide To Voice User Interface Design

In this ever-evolving landscape of technology, voice user interfaces (VUIs) have emerged as a powerful and intuitive way for users to interact with applications and devices. The evidence of this has been apparent over the last decade with the increasing

Evolution of Website Design: HTML to Immersive Experiences

Website design has come a long way. From basic, text-based web pages with minimal interactivity to the dynamic pages that we see today, the evolution of web design has been a fascinating journey. Marked by technological advances, changing design trends,

Digital Accessibility: Journey to Inclusion

Digital accessibility is all about creating websites, apps, and internet technologies – that is, digital experiences, accessible to anyone, regardless of the impairment they face. The purpose of designing with accessibility in mind is to provide a more unbiased internet

Above The Fold VS Below The Fold: Does It Matter In 2024?

With an ever-evolving and rapidly growing digital world, a greater number of users have shortened attention spans. The window to dissipate information has narrowed to a short section on any web page the users land on. Studies have shown that

Usability Testing Mastery: Six Strategic Steps

Usability testing, also known as product testing, design testing, or design validation, stands as a critical process in refining designs by subjecting real users to real-world scenarios. This helps you clearly understand your user concerns and usability issues, making it

The Complete Guide to Designing for visionOS

TL;DR—A few key takeaways from this guide: Design for eye comfort, precision and control, accessibility, and innovation. Use a consistent visual style, clear and concise labels, and feedback to let users know what is happening. Test your designs with users

Artificial Intelligence: Role of AI in Customer Experience (CX)

Do we even realize the number of AI-driven experiences we encounter in our daily lives? Getting a movie recommendation from Netflix based on our viewing history is effortless and AI-driven, helping us feel accustomed quickly. Alternatively, chatbots on websites such

Artificial Intelligence: AI Learning Models

Biases penetrate AI (Artificial Intelligence) through learning models; understanding them is as crucial as knowing about AI biases. As a result, through this blog, we will gain a better understanding of AI learning models, what they are, and a few

Artificial Intelligence: How to Overcome AI Biases

A variety of factors influence the operation of a well-designed AI (artificial intelligence) system, but these factors can sometimes carry biases that affect the results produced. To ensure the effects don’t pose a threat to the outcomes or performance of

AI’s Transformative Impact: Does It Share Our Biases?

As humans, we are prone to making mistakes, but when an AI (artificial intelligence) system stumbles upon an error, is it forgiven or forgotten? As it turns out, they are definitely not forgotten. AI systems generate solutions based on the

Responsible Design Part 14 of 14: Disguised Ads

Disguised ads are adverts, advertorials, or sponsored content that resemble the look and feel of other content on a webpage and that are designed to get users to click on them. Stuti Mazumdar & Symran Bhue –   June 2022

Responsible Design Part 13 of 14: Hidden Costs

Hidden costs are charges that surface when one reaches the last step of the checkout process only to realize that there are additional costs to the base price of a product or service that was visible upfront on a website.

Responsible Design Part 12 of 14: Misdirection

Misdirection is when the user is purposefully led toward one thing to distract them from another. Stuti Mazumdar & Symran Bhue –   June 2022 How this pattern gets its name? This dark pattern gets its name because the design

Responsible Design Part 11 of 14: Price Comparison Prevention

Price comparison prevention makes it difficult to compare the price of offers or products with other offers or products leading to an uninformed decision. Stuti Mazumdar & Symran Bhue –   June 2022 How this pattern gets its name? Price

Responsible Design Part 10 of 14: Privacy Zuckering

Privacy Zuckering is a dark pattern that tricks users to disclose more personal information than the users had intended to. Stuti Mazumdar & Symran Bhue –   May 2022 How this pattern gets its name? No points for guessing that

Responsible Design Part 9 of 14: Roach Motel

Roach Motel, dark pattern makes it very easy for users to sign up but very difficult to opt out. Stuti Mazumdar & Symran Bhue –   May 2022 How this pattern gets its name? This dark pattern gets its name

Responsible Design Part 8 of 14: Trick Question

Trick Questions are questions that when read quickly seem to ask one thing but when read carefully seem to ask something else altogether. Stuti Mazumdar & Symran Bhue –   May 2022 How this pattern gets its name? Trick Questions

Responsible Design Part 7 of 14: Sneak into Basket

Sneak into Basket dark pattern sneakily adds offers or items into the basket which the user ends up paying extra for. Stuti Mazumdar & Symran Bhue –   May 2022 How this pattern gets its name? Sneak into Basket is

Responsible Design Part 6 of 14: Bait and Switch

Bait and switch is a dark pattern where the user sets out to do one thing but a completely different undesirable thing happens instead. Stuti Mazumdar & Symran Bhue –   April 2022 How this pattern gets its name? Bait

Responsible Design Part 5 of 14: Forced Continuity

Forced continuity is when your credit card continues to get billed and charged for a subscription service past the initial subscription duration. Stuti Mazumdar & Symran Bhue –   April 2022 How this pattern gets its name? This dark pattern

Responsible Design Part 4 of 14: False Urgency

This dark pattern works on the idea of scarcity and how a user’s decision making is impacted under the pretext of scarce resources. False urgency works on the basis of loss aversion which is the notion that users prefer to

Responsible Design Part 3 of 14: Confirm Shaming or Guilt Shaming

This dark pattern uses manipulative language and emotionally-charged design tactics to shame or guilt users from cancelling or unsubscribing a service. How this pattern gets its name? The pattern gets its name from the kind of feeling it leaves the

Responsible Design Part 2 of 14: Friend Spam or Contact Harvesting

Friend spam or contact harvesting is when a company manipulates a user to give access to their private information, especially their contact list making it seem to the user that it would be beneficial for them but which the company

Responsible Design Part 1 of 14: When design patterns go dark

We all know that when users visit a website or download an app, they do so with an intent in mind. The design community designs on the premise that every user has a certain goal in mind when they interact

Designing for Data creation, moving beyond Data driven Design

Being data-driven has become a synonym for being new-age. The best thing about data and its analytics is that it can show us what people do on their own. But what it doesn’t tell us much about is the context,

UI/UX Insights & Trends in Entertainment, OTT, News: 2021

Big shifts and rejigs are in process across the entire entertainment value chain. While the closure of public entertainment options is largely increasing the bargaining power for streaming sites, it is also creating a longer-term shift in consumer behavior and

Design for anyone to learn anything, anywhere, anytime

Covid-19 has changed the way we live. It is now prompting us to rethink how we learn. How learning can be enabled for individuals and how learning institutions need to redesign their models of engagement and delivery. This transition from

Go digital, or go dark – Learning for Enterprise

Many businesses are experiencing devastating financial consequences from the pandemic. Past recessions show that controlling costs by improving operational efficiency—a task for which digital solutions are perfectly suited—is more effective in sustaining businesses through financial turbulence than traditional cost-cutting measures

History & Evolution of Interaction Design for Digital | Part 3

The future of user experience isn’t constrained to a screen. Ubiquitous computing would become the next frontier with the pervasive incorporation of computing into human habitats — cars, home appliances, furniture, clothing, and so forth. We explore the possibilities of

History & Evolution of Interaction Design for Digital | Part 2

Interactive digital products respond to human input and change their own content/behavior based on that input. The most fundamental principles of interaction design can be traced back to 4000 BC to the prehistoric Chinese philosophy of Feng Shui. Feng Shui

History & Evolution of Interaction Design for Digital | Part 1

Too many digital products are hard to use. In a world with a pandemic, where most of our interactions and engagements with others are going to be digital, what does it take to make these digital interactions seamless, meaningful, and

Luxury with Digital: A way forward

What image comes to your mind when you think ‘Luxury’? If you are thinking about your last luxury good purchases or luxury vacation experience, you might associate luxury with timelessness, grandeur, aesthetics, personalization, exclusivity etc. Now, for a moment consider

Labyrinth: Digital Iconography History, 1980s to 2010s | Part 4

Icons have always been found highly useful in limited digital environments and in diagrams, maps and other forms of visual communication. As a visual shorthand, it can label, inform, and aid navigation quickly and effectively in minimal space. At Think

Labyrinth: Digital Iconography History, 1980s to 2010s | Part 3

Icons have always been found highly useful in limited digital environments and in diagrams, maps and other forms of visual communication. As a visual shorthand, it can label, inform, and aid navigation quickly and effectively in minimal space. At Think