Blog: Insights and ideas from Think Design leadership

Wearables UX & Smartwatch UI Design & Development

In the rapidly evolving landscape of technology, wearable devices have emerged as a significant player, seamlessly integrating into our daily lives. Among these, smartwatches stand out, blending aesthetics with function. As we move toward highly personalized and integrated experiences, understanding key principles to design for wearable technology is essential....

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11 Elements to Consider When Designing a Mobile Application

In today’s fast-paced digital era, mobile devices have transformed the way we interact, work, and entertain ourselves. People across the globe, of all ages, find themselves glued to their phones for at least some part of the day as their daily routine. And with a mobile application designed to cater to every need of a diverse population, their routine becomes a necessity....

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Atomic Design: A Guide to Improving Workflow

As digital interfaces become increasingly complex to design and develop, creators find themselves leaning towards design systems to provide structure to their design processes. Enter atomic design! The atomic design methodology can be used to create design systems that are organized, structured, and scalable....

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Essential Principles for User-Centered Mobile Design

With user experiences rapidly evolving to meet the pace of the dynamic industry and keep up with the ever-growing needs of users, user centered design UCD has become the cornerstone of successful design. Even more so, now that mobile-first experiences have taken precedence over traditional user experiences....

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The Critical Advantages of a Mobile-First Strategy

In an era dominated by mobile devices and smartphones, the importance of a mobile-first design strategy cannot be overstated. With the majority of internet users accessing content through their smartphones, designers must prioritize creating seamless mobile user experiences....

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A Developer’s Guide To Voice User Interface Design

In this ever-evolving landscape of technology, voice user interfaces (VUIs) have emerged as a powerful and intuitive way for users to interact with applications and devices. The evidence of this has been apparent over the last decade with the increasing popularity and demands for virtual voice assistants, such as Siri, Alexa, and Google Assistant....

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Evolution of Website Design: HTML to Immersive Experiences

Website design has come a long way. From basic, text-based web pages with minimal interactivity to the dynamic pages that we see today, the evolution of web design has been a fascinating journey. Marked by technological advances, changing design trends, and the complex demands of users globally, we’ve witnessed a drastic change in the way website experiences are crafted across industries. After all, you wouldn’t wish to fall back in today’s digitally driven world!...

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The Evolution of Digital Accessibility – A Journey Towards Inclusion

Digital accessibility is all about creating websites, apps, and internet technologies – that is, digital experiences, accessible to anyone, regardless of the impairment they face. The purpose of designing with accessibility in mind is to provide a more unbiased internet experience for all; one where the experience, perception, accessibility, understanding, interaction, and participation with fellow web surfers is possibly for persons with physical or cognitive disabilities as it is for able bodied people....

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Above The Fold VS Below The Fold: Does It Matter In 2024?

With an ever-evolving and rapidly growing digital world, a greater number of users have shortened attention spans. The window to dissipate information has narrowed to a short section on any web page the users land on. Studies have shown that 57% of users’ viewing time on a web page is dictated by above-the-fold content. With better content and user experience, you are destined to receive higher traffic to your website. Even though above-the-fold design and content recommendations have grown more complex with each passing year, it is a critical part of your web page....

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Mastering the Art of Usability Testing in Six Strategic Steps

Usability testing, also known as product testing, design testing, or design validation, stands as a critical process in refining designs by subjecting real users to real-world scenarios. This helps you clearly understand your user concerns and usability issues, making it easy for you to work on them....

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The Complete Guide to Designing for visionOS

TL;DR—A few key takeaways from this guide: 

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Artificial Intelligence: Role of AI in Customer Experience (CX)

Do we even realize the number of AI-driven experiences we encounter in our daily lives? Getting a movie recommendation from Netflix based on our viewing history is effortless and AI-driven, helping us feel accustomed quickly. Alternatively, chatbots on websites such as e-commerce that assist with questions about our orders’ delivery or payment issues are another example of AI-powered CX....

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Artificial Intelligence: AI Learning Models

Biases penetrate AI (Artificial Intelligence) through learning models; understanding them is as crucial as knowing about AI biases. As a result, through this blog, we will gain a better understanding of AI learning models, what they are, and a few types of learning models....

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Artificial Intelligence: How to Overcome AI Biases

A variety of factors influence the operation of a well-designed AI (artificial intelligence) system, but these factors can sometimes carry biases that affect the results produced. To ensure the effects don’t pose a threat to the outcomes or performance of the system, it is important to arm ourselves with the capability to accurately identify them.
Source...

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Artificial Intelligence: It’s transforming our lives, but does it also share our biases?

As humans, we are prone to making mistakes, but when an AI (artificial intelligence) system stumbles upon an error, is it forgiven or forgotten? As it turns out, they are definitely not forgotten. AI systems generate solutions based on the training data they are given, but if the training data contains biased human decisions or reflects historical or social inequities, the produced results will be inaccurate and biased. Sometimes, even when sensitive variables like gender or race are removed, AI can still have biases....

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Responsible Design Part 14 of 14: Disguised Ads

Disguised ads are adverts, advertorials, or sponsored content that resemble the look and feel of other content on a webpage and that are designed to get users to click on them....

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Responsible Design Part 13 of 14: Hidden Costs

Hidden costs are charges that surface when one reaches the last step of the checkout process only to realize that there are additional costs to the base price of a product or service that was visible upfront on a website....

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Responsible Design Part 12 of 14: Misdirection

Misdirection is when the user is purposefully led toward one thing to distract them from another....

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Responsible Design Part 11 of 14: Price Comparison Prevention

Price comparison prevention makes it difficult to compare the price of offers or products with other offers or products leading to an uninformed decision....

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Responsible Design Part 10 of 14: Privacy Zuckering

Privacy Zuckering is a dark pattern that tricks users to disclose more personal information than the users had intended to....

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Responsible Design Part 9 of 14: Roach Motel

Roach Motel, dark pattern makes it very easy for users to sign up but very difficult to opt out....

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Responsible Design Part 8 of 14: Trick Question

Trick Questions are questions that when read quickly seem to ask one thing but when read carefully seem to ask something else altogether....

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Responsible Design Part 7 of 14: Sneak into Basket

Sneak into Basket dark pattern sneakily adds offers or items into the basket which the user ends up paying extra for....

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Responsible Design Part 6 of 14: Bait and Switch

Bait and switch is a dark pattern where the user sets out to do one thing but a completely different undesirable thing happens instead....

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Responsible Design Part 5 of 14: Forced Continuity

Forced continuity is when your credit card continues to get billed and charged for a subscription service past the initial subscription duration. ...

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Responsible Design Part 4 of 14: False Urgency

This dark pattern works on the idea of scarcity and how a user’s decision making is impacted under the pretext of scarce resources. False urgency works on the basis of loss aversion which is the notion that users prefer to avoid losses over acquiring gains....

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Responsible Design Part 3 of 14: Confirm Shaming or Guilt Shaming

This dark pattern uses manipulative language and emotionally-charged design tactics to shame or guilt users from cancelling or unsubscribing a service. ...

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Responsible Design Part 2 of 14: Friend Spam or Contact Harvesting

Friend spam or contact harvesting is when a company manipulates a user to give access to their private information, especially their contact list making it seem to the user that it would be beneficial for them but which the company later uses for its own benefit. It gets worse when the user finds out that their contact list has been spammed by the company in the user’s name. ...

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Responsible Design Part 1 of 14: When design patterns go dark

We all know that when users visit a website or download an app, they do so with an intent in mind. The design community designs on the premise that every user has a certain goal in mind when they interact with a user interface, and the role of the designer is to devise a user experience that will steer them towards achieving that goal. This would be an example of a great user experience. ...

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Designing for Data creation, moving beyond Data driven Design

Being data-driven has become a synonym for being new-age. The best thing about data and its analytics is that it can show us what people do on their own. But what it doesn’t tell us much about is the context, motivations, and intent behind the data to make it useful enough. We explore how design can inform the process of collecting and creating data that can help in finding insights about user behavior, and how product designers can leverage this phenomenal dynamic between data and design to create compelling experiences....

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Healthcare – Marketing Innovation at the forefront

COVID-19 has largely sped up the digital transformation of healthcare and boosted innovation in how patients can receive and consume care. While challenges came unprecedented, this time continues to spell a phase of massive transformation and growth for the industry. ...

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UI/UX Insights & Trends in Entertainment, OTT, News: 2021

Big shifts and rejigs are in process across the entire entertainment value chain. While the closure of public entertainment options is largely increasing the bargaining power for streaming sites, it is also creating a longer-term shift in consumer behavior and sentiments.  Opportunities abound in a time of crisis – how the industry aggregates user attention through high engagement experiences will determine what the future of entertainment will hold....

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Digital‌ ‌for‌ ‌Finance‌ ‌-‌ ‌A‌ ‌Covid‌ ‌Advantage‌

The need for the digitization of the financial services sector has been apparent well before the pandemic with Fintech’s clearly indicating what is possible for competitive advantage. With COVID- 19 accelerating a digital path creation of customers, we look at how this transformation can spell out a more resilient and futuristic strategy for its various stakeholders. ...

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Design for anyone to learn anything, anywhere, anytime

Covid-19 has changed the way we live. It is now prompting us to rethink how we learn. How learning can be enabled for individuals and how learning institutions need to redesign their models of engagement and delivery. This transition from physical to digital is accelerating inquiries into what learning needs to be imparted, how learning is universally accessed, delivered, and assessed which leads to true shifts in thinking and behaviors. ...

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Go digital, or go dark – Learning for Enterprise

Many businesses are experiencing devastating financial consequences from the pandemic. Past recessions show that controlling costs by improving operational efficiency—a task for which digital solutions are perfectly suited—is more effective in sustaining businesses through financial turbulence than traditional cost-cutting measures alone.  ...

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What does the History & evolution of interaction design tell us about designing for digital? | Part 3

The future of user experience isn’t constrained to a screen. Ubiquitous computing would become the next frontier with the pervasive incorporation of computing into human habitats — cars, home appliances, furniture, clothing, and so forth. We explore the possibilities of interaction design for the future....

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What does the History & evolution of interaction design tell us about designing for digital? | Part 2

Interactive digital products respond to human input and change their own content/behavior based on that input. The most fundamental principles of interaction design can be traced back to 4000 BC to the prehistoric Chinese philosophy of Feng Shui. Feng Shui is about spatially arranging objects in relation to the energy flow. Practically, being about arrangement of your surroundings in the most harmonious, optimal, and user-friendly way and covering everything from layout and colors to materials and framework. The end goal remains the same as about creating a user-friendly intuitive experience. We explore the history of interaction design across the decades....

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What does the History & evolution of interaction design tell us about designing for digital? | Part 1

Too many digital products are hard to use. In a world with a pandemic, where most of our interactions and engagements with others are going to be digital, what does it take to make these digital interactions seamless, meaningful, and engaging? We get into a sneak-peak into the history of interaction design and how it stands to evolve and shape the future of our experiences....

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Luxury with Digital: A way forward

What image comes to your mind when you think ‘Luxury’? If you are thinking about your last luxury good purchases or luxury vacation experience, you might associate luxury with timelessness, grandeur, aesthetics, personalization, exclusivity etc. Now, for a moment consider experiencing the same in your next digital purchase, as you maneuver through your next digital application. Does this even qualify to exist?...

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Labyrinth through a history of Digital Iconography: From 1980s to 2010s | Part 4

Icons have always been found highly useful in limited digital environments and in diagrams, maps and other forms of visual communication. As a visual shorthand, it can label, inform, and aid navigation quickly and effectively in minimal space. At Think Design, we stepped back to discover how icons have been used from the earliest desktop days – in a pursuit to build on our current understanding, looking to appreciate and learn from the past, and look at the future informed by a lens of insights....

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Labyrinth through a history of Digital Iconography: From 1980s to 2010s | Part 3

Icons have always been found highly useful in limited digital environments and in diagrams, maps and other forms of visual communication. As a visual shorthand, it can label, inform, and aid navigation quickly and effectively in minimal space. At Think Design, we stepped back to discover how icons have been used from the earliest desktop days – in a pursuit to build on our current understanding, looking to appreciate and learn from the past, and look at the future informed by a lens of insights....

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Labyrinth through a history of Digital Iconography: From 1980s to 2010s | Part 2

Icons have always been found highly useful in limited digital environments and in diagrams, maps and other forms of visual communication. As a visual shorthand, it can label, inform, and aid navigation quickly and effectively in minimal space. At Think Design, we stepped back to discover how icons have been used from the earliest desktop days – in a pursuit to build on our current understanding, looking to appreciate and learn from the past, and look at the future informed by a lens of insights....

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Labyrinth through a history of Digital Iconography: From 1980s to 2010s | Part 1

Icons have always been found highly useful in limited digital environments and in diagrams, maps and other forms of visual communication. As a visual shorthand, it can label, inform, and aid navigation quickly and effectively in minimal space. At Think Design, we stepped back to discover how icons have been used from the earliest desktop days – in a pursuit to build on our current understanding, looking to appreciate and learn from the past, and look at the future informed by a lens of insights....

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Reinvent‌ ‌measurement‌ ‌strategy‌ ‌for‌ ‌the‌ ‌new‌ ‌normal‌

The reach of the pandemic is compelling business leaders to reinvent their offerings, services and products. Knowing how one is performing becomes crucial, as much as staying mindful of both the short term and long term impact of one’s decisions. Reconsidering your measurement strategy enables evaluation of what needs to be done – to remain sustainable and relevant when change is unprecedented....

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Conducting stakeholder interviews: 12 Golden Rules

As a User Researcher at ekino, I have often started a UX design project with an immersion phase with our clients. This first step allows our teams to fully understand the objectives, the players, the stakes and the constraints underlying their mission. To do this, we take part in stakeholder interviews....

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Yes, you can conduct them remotely: Approaches to Remote Design Research

A user-focused approach to design research has always aided the process of product development through creating objective results based on understanding how users think, interact and engage with a product or service....

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Clustering Datasets: How to discover your order in the chaos?

Data has a lot of untapped potential. However, a dataset that is not classified or grouped does not create meaning for the users. The most important thing to make the data meaningful is to organize the information in a way that the user will easily access and understand. We explore the value of clustering data and how it can unfold patterns that hold a promising key to solving our most complex problems – from the prediction of dangerous earthquake zones to identifying frauds....

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Understanding Website Content Accessibility Guidelines

As companies continue to bring unique and innovative digital solutions to the market, it’s imperative they take the necessary steps to become WCAG 2.0 compliant. With 1 in 4 adults living with a disability in the US, companies have an opportunity to be proactive in their approach and execution of accessibility as opposed to reactive. The benefits in doing so include; cost savings, avoiding discrimination and lawsuits, targeting a wider audience, and improving SEO (Search Engine Optimization), to name a few....

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How to create personas driven by data

We use personas to guide the designing of websites, marketing campaigns, mobile apps, and many other contemporary experiences. Once we launch, we gauge the success of our creations for these archetype user groups. And eventually, we create feedback loops that allow us to improve our creations using the perspective of real users. ...

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COVID- 19: 5 Sites we recommend for the Data Designer

Data visualizations are required to make complex information easier to understand and effectuate intuitive actions as responses ....

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