At Think Design, we use a variety of user research methods depending on the project requirements. Our approach is guided by the Golden Grid framework, which helps us choose the right techniques based on the specific context and goals of each project.
We start with observation and analysis methods, such as heatmap analysis and usage analytics, which give us valuable insights into how users interact with our designs in real time. We also conduct in-depth interviews, focus groups, and surveys to gather feedback directly from users, helping us understand their needs and validate our ideas.
To dive deeper into user experiences, we employ immersive techniques like ethnography and participatory design. These methods allow us to step into users’ shoes, gaining firsthand insights into their challenges and environments. By blending these diverse approaches, we ensure that our research is thorough and meaningful, ultimately leading to designs that are not only functional but also engaging and relevant to the people who use them.