Design for Outcomes

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Design for Outcomes: A Shift in Our Design Thinking Approach

At Think Design, we have put our two decades of experience to use, to develop a disruptive way of crafting the future. Through our approach, we promise to deliver exceptional business outcomes through product and service experiences.

Design Thinking has come of age. Yet, we find the methodologies and processes to be archaic and academic in the nature of their outputs… and that is precisely our point.

Our approach focuses on the impact we need to create for the business and not merely the design outputs we generate in the process of reaching there. Our Design for Outcomes approach delves into the science of delivering business outcomes and harnesses design as a catalyst to get to those outcomes.

Is Design the end or a means to the end?

We believe, it is the latter and more. We also see ourselves as problem solvers and its is important for us to align on the problems we solve first, before we indulge ourselves in crafting solutions.

So, let’s start by articulating the problems we are solving together first.

Intended business outcomes

We will work with your key stakeholders in a workshop setting to identify and align on your intended business outcomes… this is the most important step that will set the tone for the actions to be taken further.

Goals > Measures

Because what gets measured gets done.

We articulate intended business outcomes as goals and measures. It is important that every goal has its corresponding measure and we will work together to identify them.

Business Problems

We define any impediment to achieving your business goal as a business problem. Here is where we start to identify and document every hurdle as a business problem, be it a tech hurdle, a process hurdle, a brand hurdle or even a market hurdle.

User problems

This is really worth its weight in gold! We are really here to solve the problems for our users aren’t we? Here, we identify user problems linked to our business problems and later on find ways to solving them. We believe that a good solution is a result of a good problem identification.

Solve the right problems

We believe solving the right problems precedes solving the problems right. Really, we are just putting the horse before the cart and not the other way around. By taking this approach, we are ensuring that no stone is left unturned when it comes to delivering your business outcomes to you.

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Principles that are cornerstone to our Design for Outcomes approach

Think first principles

Our thinking is rooted in first principles way of working in that, we will base every problem we identify on truths. They will have to be validated through data or voice of the user.

Start from the scratch

We believe that as a team, we are here to make a change and it goes unsaid that we want to start from the starting point. Our approach relies on this foundational principle that would question every assumption we might have made so far.

Aim for the moon

We and you are here together to make the biggest impact we have made ever. Which begs the question, are we trying hard enough? That’s really the reason why we have made space for those ‘Moonshots’ in our approach. Really, let’s not stop short of that because we all deserve a trip to the moon.

Validate, validate, validate

What we are creating is too important to be left to the gut feel… and that’s why, we need to make room for validation. Whether during identifying problems or selecting concept alternatives, our Design for Outcomes approach relies on validation protocols every step of the way.

Elaborate, for Devil lies in the details

Our approach relies on atomic details and we believe that nothing is too small to be written off. As a principle, we detail and solve every problem big or small and really, it is those small details that matter most when we are solving problems to deliver business outcomes.