Proud to represent Havas CX at Campaign Spotlight Indonesia, hosted by Havas Moonfolks. Amitabh Basu, Strategy Head at Think Design, shared key insights on experience-led innovation and the transformative power of Havas CX practices with industry leaders in the region.
At Think Design, we don’t just talk about customer experience, we set the benchmark for it. Our presence at Campaign Spotlight Indonesia, hosted by Havas, was more than an event appearance; it was a bold statement: Southeast Asia is primed for audacious CX growth, and Think Design is leading the charge as the region’s CX experts.
Inside the Event
Campaign Spotlight Indonesia brought together a vibrant community of marketing leaders, innovators, and creative thinkers from across the region. The event entailed a series of energetic talks and panel discussions, with a focus on successful branding, digital innovation, and consumer engagement. The atmosphere was electric, with every conversation circling back to one big question: How can brands in Southeast Asia break new ground and serve customers in bold new ways?
Our Role: Championing Experience-Led Growth
Amitabh Basu spoke about the Havas CX capabilities powered by Think Design. For us, this wasn’t about ticking a box, it was about sparking meaningful conversations. We connected with fellow strategists, marketers, and brand leaders, sharing our perspective on what it takes to create truly impactful customer experiences in Southeast Asia’s diverse markets.
Our presentation highlighted four essential pillars of our CX methodology:
- Helping businesses identify the right problem
- Solving business challenges through design innovation
- Enhancing customer journeys to deliver exceptional experiences
- Empowering organizations to make informed decisions
We showcased our comprehensive service spectrum – from strategic foundations like Customer Journeys, Content Strategy, Customer Personas and Information Architecture to tactical execution through Workflows, Wireframes, Visual Design and Design Systems. Our capabilities extend to Development, Lead Generation, CMS implementation, and Loyalty & CRM solutions – all working in synergy to transform brand experiences from ordinary to exceptional.
At Think Design, we don’t just talk about change, we design it. Campaign Spotlight Indonesia reaffirmed our belief that Southeast Asia is on the brink of a design-led revolution. We’re excited to help brands across the region turn bold ideas into tangible impact, one journey at a time.