Our Strategy
The Thinker Approach
Our team conducted extensive stakeholder workshops to understand real pain points along with rigorous competitor and benchmark study. We identified language barriers and limited access as critical obstacles and prioritized a scalable, inclusive platform design that could serve candidates, trainers, businesses, and administrators uniformly.
Insights We Drew/ Insights Inferred
India's rapid economic growth demands a skilled workforce, yet only 4.7% of its workforce has formal skill training - a gap that becomes more pronounced when we consider the diverse qualifications and geographical spread of potential learners. Existing solutions often fail to accommodate this complexity, remaining fragmented and exclusive.
LinQ Skills was strategically envisioned as a comprehensive ecosystem enabling:
- Learners to seamlessly enrol in vocational courses through multiple online and offline channels, progress through structured learning paths, and earn industry-recognized certifications that open doors to formal employment
- Businesses to publish customized training programs, systematically upskill existing employees, and efficiently onboard new talent with verified competencies
- Trainers to deliver engaging courses with enhanced teaching tools, monitor learner progress in real-time, and provide personalized guidance at scale
Key Strategic Interventions
Multilingual Accessibility
The platform supports multiple Indian languages with complete interface adaptation, ensuring learners from economically weaker backgrounds can engage fully without linguistic barriers becoming obstacles to their professional advancement.
Seamless Communication Architecture
Facilitates direct, real-time interaction between candidates and trainers through integrated communication channels, allowing questions, feedback, and mentorship to flow freely, significantly enhancing learner engagement and reducing dropout rates.
Collaborative Learning Environment
Enables learners to share insights, support each other, and build professional networks within the platform, fostering sustained motivation and creating peer-to-peer learning opportunities that extend beyond course completion.
Uniform Experience Across Stakeholders
Designed to provide a consistent, intuitive interface experience for candidates, trainers, sponsors, content creators, and administrators while adapting contextually to serve each user group’s specific functional requirements.
Scalable and Device-Agnostic Design
Built to accommodate various learning modalities and remain accessible across devices and connectivity levels, ensuring broad reach and sustainable future growth as technology evolves.
KEY FEATURES
01
For Candidates: Removing Every Barrier to Success
SMS-Based Login
Multiple authentication methods including SMS-based access for users with basic mobile devices, ensuring platform accessibility.
Multilingual Support
Complete interface localization across Indian languages, enabling learners to navigate, learn, and communicate in their preferred language throughout their journey.
Course Recommendations
Intelligent course suggestions that consider local market demands, individual skill gaps, and career progression pathways to guide learners toward relevant opportunities.
Real-Time Communication
Direct messaging channels with trainers and peer learners, creating robust support networks that provide immediate assistance and sustained engagement.
Offline & Online Assessments & Sessions
Hybrid learning and evaluation systems that work for everyone, regardless of internet access or device type. Learners can attend training sessions both in-person and virtually, while assessments offer flexible offline and online options, ensuring accessibility is not a barrier.
Visualized Course-Level Performance Intuitive progress tracking dashboards with clear visual indicators of skill development, milestone achievements, and learning trajectory insights.
02
For Trainers: Amplifying Teaching Impact
Efficient Lesson Delivery
Streamlined content management and delivery tools that allow trainers to focus on instruction rather than administrative overhead, with batch management capabilities for handling multiple cohorts.
Quick Query Resolution
Integrated communication systems enabling immediate response to learner questions and concerns, maintaining engagement momentum and providing timely academic support.
Channels for Feedback
Structured feedback mechanisms that enable personalized guidance delivery, progress commentary, and constructive assessment sharing with individual learners.
Insights on Progress
Comprehensive analytics dashboards revealing learning patterns, engagement metrics, and performance trends that enable data-driven instructional decisions and curriculum optimization.
03
For Sponsors and Organizations: Strategic Workforce Development
Targeted Skill Development
Customizable training programs aligned with specific industry needs, organizational goals, and workforce development strategies, with the ability to create branded learning experiences.
Progress Tracking and Analytics
Real-time visibility into learner advancement, completion rates, and skill acquisition metrics, enabling sponsors to measure ROI and adjust workforce development strategies accordingly.
DESIGN ACTIVITIES
Stakeholder
Workshop
Competitor and
benchmark study
Information
architecture
Concept Design
Style guide
Detail Design Execution
and Handover
Outcomes and Impacts
LinQSkills has evolved into a cornerstone of India’s skill development ecosystem, creating measurable impact at national scale. The platform has transformed 2.9 million lives through strategic partnerships with over 20 central ministries, 1600+ employers, 35+ corporates, and 4 universities.
The most compelling validation of our design approach: 40% of successful trainees are women from backward regions, with many entering the formal workforce for the first time and successfully transitioning from unskilled roles to certified, skilled operators with enhanced earning potential.
