How to create personas driven by data
We use personas to guide the designing of websites, marketing campaigns, mobile apps, and many other contemporary experiences. Once we launch, we gauge the success of our creations for these archetype user groups. And eventually, we create feedback loops that allow us to improve our creations using the perspective of real users. In this blog […]
Utilizing behavior data strategically to influence better CX
All interactions that a person has with a brand, makes for the experience a customer relates to the brand with. In times when a customers’ journey is encompassing several touchpoints and interactions, with an ever-increasing demand for personalization across, customer behavioral data is becoming an asset to form a basis for gaining clear customer knowledge. […]
Making the most of Behavioral Data
Understanding human behavior has been of crucial importance to developmental, organizational and social psychologists to share important insights while we live and work with humans in different social contexts. However behavioral analysis has recently forayed as an advancement into business analytics revealing pertinent business insights regarding consumers and users. Amidst the growing amounts of raw […]
Making Remote Design teams happen
An important element of a designer’s life is to constantly think about innovative workarounds to challenges their customers face. Design thinking here is not just a methodology but an entire attitude of shifting our focus from reacting to constructive and collaborative responsiveness. In times when Global Inc. is reconsidering how to reorganize work in the […]
Empower your decisions through Data Storytelling
We are at the threshold of a culture where data-driven decision making and data-driven organizations will become a common phenomenon. But how reliable, expedient and impactful are these decisions? As we explore the promise of data storytelling, we also inquire how critical can this be in helping us make decisions, which are both meaningful and […]
Design becomes learnable: Experience Design in the age of AI
It is often thought that once a good design is made it needs to be learned by the user. The digital age is posing an opportunity for the existence of a different kind of design – where the design learns about the user behavior and modifies itself. What opens up is a plethora of new possibilities […]
How to create smarter CXO Dashboards?
The last decade saw an emergence of data-management functions and chief data officers (CDOs) finding ground – spelling out a clear urgency of managing and discovering through data, as a vital to any company’s success. Executive data dashboards inundated the market with a promise of providing business intelligence to the C-suite executives. Leaders no longer […]
Reasoning: The synapse between critical thinking and design thinking
Thinking critically and the approach of reasoning itself, can become a precursor to an innovative solution for the problem proposed at hand. Designers have long employed different methods of reasoning to create the most relevant and innovative solution for their customers. Hari Nallan & Mohita Jaiswal – August 2019 If you were to create a […]
How to design a Media player?
As users are increasingly consuming entertainment on the go, it is of no doubt that designing a good media player ensures a good user experience. In this article, we explore the history of media players over time and our recommendations to design a good media player. Hari Nallan & Mohita Jaiswal – July 2019 Remember […]
What’s wrong with broadcast UX?
Is there anything called broadcast UX (at all)? I had been meaning to talk about it for a while now; and I got an opportunity to capture comparable images last weekend (while all top 5 news channels were showing exactly the same content). Hari Nallan – July 2019 For those who hadn’t seen this on […]