How Do I Determine Which KPIs To Use?

KPI’s help one measure their progress towards goals and navigate their journey. As an organization, envisioning to drive impact through your work and growing your business, KPI’s can be your ready reckoner to enable the right checks and balances in place. As the renowned management expert Peter Drucker put it, “If you cannot measure it […]
20 Product performance metrics you should not miss

What if you designed a set of KPI’s to track your product’s performance and instead of giving you insights to improve, it turned out to be a mindless chase of numbers without giving a clear understanding of your product’s performance? Read on to discover our 20 Product performance metrics that will help you to assess […]
Data driven design: Truth vs. Hype

So, you heard about data-driven design somewhere or you’re already practicing it? This too, is a rather newer practice much like UX design itself and has evolved only during the last 5 years. I for one, do not rely totally on it and I rely on many other research methods in addition to this. I’d […]