Predict, Engage, Impact—Using Behavioral Psychology in Design
Design is inherently human. It has always been for humans in traditional setups and will always be for humans in futuristic environments across the globe. And what makes humans the center of all experiences are emotions in design.In the ever-evolving landscape of design, understanding human behavior is crucial for creating products and services that meet […]
Achieving Business Success: Choosing the Right UI UX Agency
First impressions are everything—especially in today’s digital age. But it’s more than just looks that have users staying loyal to a product or organization. The user experiences across touchpoints and the impact you make as a product often equate to lasting impressions. Thus, the role of UI/UX design in business success cannot be overstated.A well-designed […]
User Experience-led KPIs for Digital Products or Services
In the increasingly competitive landscape of digital products and services, user experience (UX) has emerged as a critical factor that determines the success of digital products or services. While traditional market-oriented performance indicators such as revenue, market share, and overall profit remain important to gauge the business and its success, KPIs that help us monitor […]
Designing for Humans: Crafting a Product That Puts People First
In today’s fast-paced digital age, the importance of creating products that resonate with users at a global scale has never been more crucial for businesses of all scales. With the quicker adoption of technology and the ever-growing need for the same across industries, users are spending a lot more time interacting with digital mediums. To […]
9 Principles of Conversational Design for Virtual Assistants
This digital era is marked by the consistent need to simplify digital interactions and processes across industries for users globally. Hence, we’re moving towards an era where digital systems are completely encapsulated, ensuring clean and efficient user experiences. And this journey begins with artificial intelligence in the form of virtual assistants. Stuti Mazumdar & Vidhi […]
Using White Space in Design: A Complete Guide
In the realm of design, where every pixel and element helps tell the designer a story through visual communication, the role of white space in your design cannot be overstated. It silently conducts the symphony of aesthetics and orchestrates the transformation of an ordinary, cluttered interface into an elegant, minimalistic experience. White space in design […]
The Power of White Space in Design
In the dynamic world of user experience design and communication, designers and developers have been witnessing trends ranging from busy interfaces of the 90s to minimalistic design in the late 2000s. The clean, neat design is powered by a silent force that shapes perceptions and elevates the entire visual experience—white space. Stuti Mazumdar & Vidhi […]
14 Things To Keep In Mind When Designing For Wearables
Wearable technology has been on the rise, with users turning to gadgets that double as accessories. In this dynamic intersection of fashion and technology, wearables have, thus, emerged as transformative companions in our daily lives, offering a seamless integration of style and function. Stuti Mazumdar & Vidhi Tiwari – May 2024 As these wearable […]
Wearables UX & Smartwatch UI Design & Development
In the rapidly evolving landscape of technology, wearable devices have emerged as a significant player, seamlessly integrating into our daily lives. Among these, smartwatches stand out, blending aesthetics with function. As we move toward highly personalized and integrated experiences, understanding key principles to design for wearable technology is essential. Stuti Mazumdar & Vidhi Tiwari – […]
11 Elements to Consider When Designing a Mobile Application
In today’s fast-paced digital era, mobile devices have transformed the way we interact, work, and entertain ourselves. People across the globe, of all ages, find themselves glued to their phones for at least some part of the day as their daily routine. And with a mobile application designed to cater to every need of a […]