The 3 Second Rule That Impacts Conversion Rates
Every detail of a user journey in an e-commerce product matters, but none more so than the checkout. You can drop the biggest lead magnets for acquisition, build the most engaging product pages, provide users with compelling offers, and even drive users all the way to the cart. Yet if checkout feels clunky, trust in […]
Design-Sales Alignment: How UI Strategy Shorten Sales Cycles
For decades, business leaders have obsessed over only one question: how do we shorten the sales cycle for business growth? The obvious answers range from refining outreach tactics to investing in automation, but organizations have tried countless strategies to move prospects from simple inquiries to a decision faster. Yet one of the most powerful levers […]
The Rise of Design Operations: When Creative Processes Meet Business Efficiency
For years, design teams thrived on creative freedom, attributing to inspiration, collaborative energy, and a deep understanding of users. But as the industry evolved to identify design as an integral part of the product development lifecycles, it matured into a strategic function and its challenges evolved. Scaling teams and professionals’ roles, managing complex workflows, and […]
Why Should Companies Care About a Growing UX Maturity Gap?
In today’s competitive digital economy, having a great product is not enough. Companies must deliver experiences that feel seamless, intuitive, and emotionally resonant—not just meeting business goals and metrics. That’s where UX maturity models come to your rescue. It is a framework to measure how well an organization’s digital product producing processes, design practices, and […]
What Makes Us Great at Designing for Social Good?
UI/UX design, at its best, is not just about creating beautiful interfaces or friction-free user journeys, working toward an end goal for users. It’s about shaping lives through digital products. At Think Design, we believe that design carries the power to drive meaningful change, especially when applied to causes that touch society’s most pressing challenges—education, […]
Spotting UX Debt Before It Slows You Down
In the rush to ship new product features, meet corporate deadlines, hit business metrics, and scale the company more quickly, many digital products over time build a quiet yet substantial problem: UX debt. Much like technical debt, UX debt refers to design inconsistencies, usability shortcomings, or gaps in the overall experience that build up over […]
Is Generative UI the Future of UX?
In the evolving landscape of user experiences as digital products used by people everyday, AI has begun to shape not just the backend logic of systems, but the very interfaces users see and interact with. A new term has, thus, entered the vocabulary often thrown around design teams, Generative UI. It includes interfaces that are […]
Why We Get Hooked: Exploring Product Loyalty
We live in an era where alternatives to popular digital products sprout every month. Product loyalty at these times might seem like a relic of the past. After all, users can abandon your app with a single swipe or uninstall your product within seconds. And yet, some products have you coming back every day. Refreshing […]
Designing Empty States That Convert: Turning Dead Ends Into Strategy
In the world of digital design, corporations are often obsessed with bringing the users closer to the desired business goal—one that brings them closer to the targeted sales, predicted impressions, required sign-ups, etc. They manifest as carts with a high order value, populated dashboards in a SaaS tool, longer activity time on a social media […]
Diving Deep Into The Evolution of Service Design
Service Design, as a specialized product design practice, has come a long way since its humble beginnings in the early 1980s. Originally envisioned as a way to improve just the backend operations, it has grown into a holistic, strategic design discipline that shapes service ecosystems, impacts the global scenario, and helps create, deliver superior customer […]