Why Should Companies Care About a Growing UX Maturity Gap?
In today’s competitive digital economy, having a great product is not enough. Companies must deliver experiences that feel seamless, intuitive, and emotionally resonant—not just meeting business goals and metrics. That’s where UX maturity models come to your rescue. It is a framework to measure how well an organization’s digital product producing processes, design practices, and […]
What Makes Us Great at Designing for Social Good?
UI/UX design, at its best, is not just about creating beautiful interfaces or friction-free user journeys, working toward an end goal for users. It’s about shaping lives through digital products. At Think Design, we believe that design carries the power to drive meaningful change, especially when applied to causes that touch society’s most pressing challenges—education, […]
Spotting UX Debt Before It Slows You Down
In the rush to ship new product features, meet corporate deadlines, hit business metrics, and scale the company more quickly, many digital products over time build a quiet yet substantial problem: UX debt. Much like technical debt, UX debt refers to design inconsistencies, usability shortcomings, or gaps in the overall experience that build up over […]
Is Generative UI the Future of UX?
In the evolving landscape of user experiences as digital products used by people everyday, AI has begun to shape not just the backend logic of systems, but the very interfaces users see and interact with. A new term has, thus, entered the vocabulary often thrown around design teams, Generative UI. It includes interfaces that are […]
Why We Get Hooked: Exploring Product Loyalty
We live in an era where alternatives to popular digital products sprout every month. Product loyalty at these times might seem like a relic of the past. After all, users can abandon your app with a single swipe or uninstall your product within seconds. And yet, some products have you coming back every day. Refreshing […]
Designing Empty States That Convert: Turning Dead Ends Into Strategy
In the world of digital design, corporations are often obsessed with bringing the users closer to the desired business goal—one that brings them closer to the targeted sales, predicted impressions, required sign-ups, etc. They manifest as carts with a high order value, populated dashboards in a SaaS tool, longer activity time on a social media […]
Diving Deep Into The Evolution of Service Design
Service Design, as a specialized product design practice, has come a long way since its humble beginnings in the early 1980s. Originally envisioned as a way to improve just the backend operations, it has grown into a holistic, strategic design discipline that shapes service ecosystems, impacts the global scenario, and helps create, deliver superior customer […]
The New Face of Enterprise Design: Where Function Meets Delight
Enterprise design once had a reputation. They were gray, clunky, and not function-first—rather function-only. Products like HR portals, SAP systems, and internal CRMs were never designed to instill delight in users, they were designed to do a quick job that either manages the company and moves business metrics. But in today’s experience-first world, even the […]
Why Agent Experiences Will Define the Next Decade of Digital Design
Digital experiences have evolved from simple interfaces to AI-powered systems that anticipate and adapt. But the next paradigm shift is already here: Agent Experiences, where autonomous AI agents act on behalf of users, completing tasks, negotiating outcomes, and coordinating across systems in real time. This represents a fundamental shift in how organizations deliver value. The […]
How To Crack Effective Breadcrumbs Navigation?
As we witness the growing complexity of digital products, breadcrumbs aren’t just navigational aids anymore, they visualize a user’s mental models when navigating through an experience. A subtle but powerful design element, breadcrumb navigation is often overlooked in conversations around UX innovation. But when designed with intention, breadcrumbs can become the invisible thread that weaves […]