Predict, Engage, Impact—Using Behavioral Psychology in Design
Design is inherently human. It has always been for humans in traditional setups and will always be for humans in futuristic environments across the globe. And what makes humans the center of all experiences are emotions in design.In the ever-evolving landscape of design, understanding human behavior is crucial for creating products and services that meet […]
Using White Space in Design: A Complete Guide
In the realm of design, where every pixel and element helps tell the designer a story through visual communication, the role of white space in your design cannot be overstated. It silently conducts the symphony of aesthetics and orchestrates the transformation of an ordinary, cluttered interface into an elegant, minimalistic experience. White space in design […]
Essential Principles for User-Centered Mobile Design
With user experiences rapidly evolving to meet the pace of the dynamic industry and keep up with the ever-growing needs of users, user centered design UCD has become the cornerstone of successful design. Even more so, now that mobile-first experiences have taken precedence over traditional user experiences. Stuti Mazumdar & Vidhi Tiwari – April 2024 […]
A Developer’s Guide To Voice User Interface Design
In this ever-evolving landscape of technology, voice user interfaces (VUIs) have emerged as a powerful and intuitive way for users to interact with applications and devices. The evidence of this has been apparent over the last decade with the increasing popularity and demands for virtual voice assistants, such as Siri, Alexa, and Google Assistant.From smart […]
Designing for Data creation, moving beyond Data driven Design
Being data-driven has become a synonym for being new-age. The best thing about data and its analytics is that it can show us what people do on their own. But what it doesn’t tell us much about is the context, motivations, and intent behind the data to make it useful enough. We explore how design […]
Luxury with Digital: A way forward
What image comes to your mind when you think ‘Luxury’? If you are thinking about your last luxury good purchases or luxury vacation experience, you might associate luxury with timelessness, grandeur, aesthetics, personalization, exclusivity etc. Now, for a moment consider experiencing the same in your next digital purchase, as you maneuver through your next digital […]
Conducting stakeholder interviews: 12 Golden Rules
As a User Researcher at ekino, I have often started a UX design project with an immersion phase with our clients. This first step allows our teams to fully understand the objectives, the players, the stakes and the constraints underlying their mission. To do this, we take part in stakeholder interviews. Laetitia Pouilly – […]
Remote Design Research: Approaches and Methods
A user-focused approach to design research has always aided the process of product development through creating objective results based on understanding how users think, interact and engage with a product or service. Pratishtha Aswal & Mohita Jaiswal – June 2020 While probing and observation methods find popularity to understand user beliefs and perceptions, we […]
Understanding Website Content Accessibility Guidelines
As companies continue to bring unique and innovative digital solutions to the market, it’s imperative they take the necessary steps to become WCAG 2.0 compliant. With 1 in 4 adults living with a disability in the US, companies have an opportunity to be proactive in their approach and execution of accessibility as opposed to reactive. The […]
How to create personas driven by data
We use personas to guide the designing of websites, marketing campaigns, mobile apps, and many other contemporary experiences. Once we launch, we gauge the success of our creations for these archetype user groups. And eventually, we create feedback loops that allow us to improve our creations using the perspective of real users. In this blog […]