Luxury with Digital: A way forward
What image comes to your mind when you think ‘Luxury’? If you are thinking about your last luxury good purchases or luxury vacation experience, you might associate luxury with timelessness, grandeur, aesthetics, personalization, exclusivity etc. Now, for a moment consider experiencing the same in your next digital purchase, as you maneuver through your next digital […]
Conducting stakeholder interviews: 12 Golden Rules
As a User Researcher at ekino, I have often started a UX design project with an immersion phase with our clients. This first step allows our teams to fully understand the objectives, the players, the stakes and the constraints underlying their mission. To do this, we take part in stakeholder interviews. Laetitia Pouilly – […]
Remote Design Research: Approaches and Methods
A user-focused approach to design research has always aided the process of product development through creating objective results based on understanding how users think, interact and engage with a product or service. Pratishtha Aswal & Mohita Jaiswal – June 2020 While probing and observation methods find popularity to understand user beliefs and perceptions, we […]
Understanding Website Content Accessibility Guidelines
As companies continue to bring unique and innovative digital solutions to the market, it’s imperative they take the necessary steps to become WCAG 2.0 compliant. With 1 in 4 adults living with a disability in the US, companies have an opportunity to be proactive in their approach and execution of accessibility as opposed to reactive. The […]
Utilizing behavior data strategically to influence better CX
All interactions that a person has with a brand, makes for the experience a customer relates to the brand with. In times when a customers’ journey is encompassing several touchpoints and interactions, with an ever-increasing demand for personalization across, customer behavioral data is becoming an asset to form a basis for gaining clear customer knowledge. […]
Making the most of Behavioral Data
Understanding human behavior has been of crucial importance to developmental, organizational and social psychologists to share important insights while we live and work with humans in different social contexts. However behavioral analysis has recently forayed as an advancement into business analytics revealing pertinent business insights regarding consumers and users. Amidst the growing amounts of raw […]
How to carry out remote design workshops
Workshops remove participants from their everyday contexts and place them in a context that provokes reflection and innovation. But how to promote this evocation in the context where all participants have joined in virtually, separated by physical distances? As leaders worldwide prepare for a different way of working together, we explore a new reality of […]
CX Design Vs. UX Design
Over the past years concepts like Customer Experience Design (CX) and User Experience Design (UX) have become increasingly relevant. Oftentimes CX design and UX design are used as interchangeable concepts, which can be confusing and lead to misunderstandings. So what are we talking about when we are talking about UX and CX? Are the two […]
How can UX revitalize the Financial Services sector?
The turn of the decade has shown a change in how people and institutions are interacting with money. With an advent of rapidly advancing technologies in the fray, an era of the informed consumer has been embarked, with evolving expectations and a changing regulatory landscape, also clawing its way to disrupt the most traditional sector […]
How to run a Service Design Workshop?
In this article, I’ll be speaking about how to run a service design workshop and a few tips and tricks to make it successful. You can read about the concept of service design and why you should practice service design here. Hari Nallan – March 2018 There are a plenty of frameworks and thoughts on the […]