From UX to the Visuals: The Essential Roles in Your Design Team
The success of a product in this digital era is marked by critical aspects that ultimately boil down to how accessible it is. It hinges not only on its functionality but also on how it feels and looks to the user. A well-rounded design team is essential for creating products that are not only usable […]
User Experience-led KPIs for Digital Products or Services
In the increasingly competitive landscape of digital products and services, user experience (UX) has emerged as a critical factor that determines the success of digital products or services. While traditional market-oriented performance indicators such as revenue, market share, and overall profit remain important to gauge the business and its success, KPIs that help us monitor […]
Designing for Humans: Crafting a Product That Puts People First
In today’s fast-paced digital age, the importance of creating products that resonate with users at a global scale has never been more crucial for businesses of all scales. With the quicker adoption of technology and the ever-growing need for the same across industries, users are spending a lot more time interacting with digital mediums. To […]
Wearables UX & Smartwatch UI Design & Development
In the rapidly evolving landscape of technology, wearable devices have emerged as a significant player, seamlessly integrating into our daily lives. Among these, smartwatches stand out, blending aesthetics with function. As we move toward highly personalized and integrated experiences, understanding key principles to design for wearable technology is essential. Stuti Mazumdar & Vidhi Tiwari – […]
11 Elements to Consider When Designing a Mobile Application
In today’s fast-paced digital era, mobile devices have transformed the way we interact, work, and entertain ourselves. People across the globe, of all ages, find themselves glued to their phones for at least some part of the day as their daily routine. And with a mobile application designed to cater to every need of a […]
Atomic Design: A Guide to Improving Workflow
As digital interfaces become increasingly complex to design and develop, creators find themselves leaning towards design systems to provide structure to their design processes. Enter atomic design! The atomic design methodology can be used to create design systems that are organized, structured, and scalable. Stuti Mazumdar & Vidhi Tiwari – May 2024 This comprehensive […]
Essential Principles for User-Centered Mobile Design
With user experiences rapidly evolving to meet the pace of the dynamic industry and keep up with the ever-growing needs of users, user centered design UCD has become the cornerstone of successful design. Even more so, now that mobile-first experiences have taken precedence over traditional user experiences. Stuti Mazumdar & Vidhi Tiwari – April 2024 […]
The Critical Advantages of a Mobile-First Strategy
In an era dominated by mobile devices and smartphones, the importance of a mobile-first design strategy cannot be overstated. With the majority of internet users accessing content through their smartphones, designers must prioritize creating seamless mobile user experiences. Stuti Mazumdar & Vidhi Tiwari – April 2024 Moreover, businesses are constantly seeking ways to stay […]
A Developer’s Guide To Voice User Interface Design
In this ever-evolving landscape of technology, voice user interfaces (VUIs) have emerged as a powerful and intuitive way for users to interact with applications and devices. The evidence of this has been apparent over the last decade with the increasing popularity and demands for virtual voice assistants, such as Siri, Alexa, and Google Assistant.From smart […]
Above The Fold VS Below The Fold: Does It Matter In 2024?
With an ever-evolving and rapidly growing digital world, a greater number of users have shortened attention spans. The window to dissipate information has narrowed to a short section on any web page the users land on. Studies have shown that 57% of users’ viewing time on a web page is dictated by above-the-fold content. With […]