The Critical Advantages of a Mobile-First Strategy

Decorative image with icons related to all mobile experiences.

In an era dominated by mobile devices and smartphones, the importance of a mobile-first design strategy cannot be overstated. With the majority of internet users accessing content through their smartphones, designers must prioritize creating seamless mobile user experiences. Stuti Mazumdar & Vidhi Tiwari –   April 2024 Moreover, businesses are constantly seeking ways to stay […]

A Developer’s Guide To Voice User Interface Design

Decorative image to display the elements used in voice-assisted user experiences.

In this ever-evolving landscape of technology, voice user interfaces (VUIs) have emerged as a powerful and intuitive way for users to interact with applications and devices. The evidence of this has been apparent over the last decade with the increasing popularity and demands for virtual voice assistants, such as Siri, Alexa, and Google Assistant.From smart […]

Above The Fold VS Below The Fold: Does It Matter In 2024?

With an ever-evolving and rapidly growing digital world, a greater number of users have shortened attention spans. The window to dissipate information has narrowed to a short section on any web page the users land on. Studies have shown that 57% of users’ viewing time on a web page is dictated by above-the-fold content. With […]

Responsible Design Part 14 of 14: Disguised Ads

Subtle Advertising Tactics Revealed

Disguised ads are adverts, advertorials, or sponsored content that resemble the look and feel of other content on a webpage and that are designed to get users to click on them. Stuti Mazumdar & Symran Bhue –   June 2022 How this pattern gets its name? This dark pattern gets its name from the way […]

Responsible Design Part 13 of 14: Hidden Costs

Revealing Concealed Expenses: Illustration Insight.

Hidden costs are charges that surface when one reaches the last step of the checkout process only to realize that there are additional costs to the base price of a product or service that was visible upfront on a website. Stuti Mazumdar & Symran Bhue –   June 2022 How this pattern gets its name? […]

Responsible Design Part 12 of 14: Misdirection

Misdirection: Engaging Dark Theme

Misdirection is when the user is purposefully led toward one thing to distract them from another. Stuti Mazumdar & Symran Bhue –   June 2022 How this pattern gets its name? This dark pattern gets its name because the design pattern purposely misleads, misguides, and misdirects the user towards a goal that is of interest […]

Responsible Design Part 11 of 14: Price Comparison Prevention

Price comparison prevention makes it difficult to compare the price of offers or products with other offers or products leading to an uninformed decision. Stuti Mazumdar & Symran Bhue –   June 2022 How this pattern gets its name? Price comparison prevention gets its name from the way the pattern works – it prevents comparing […]

Responsible Design Part 10 of 14: Privacy Zuckering

Privacy-Zuckering Illustration: Deceptive practices in online privacy.

Privacy Zuckering is a dark pattern that tricks users to disclose more personal information than the users had intended to. Stuti Mazumdar & Symran Bhue –   May 2022 How this pattern gets its name? No points for guessing that this dark pattern is named after the Facebook founder and CEO, Mark Zuckerberg. In 2010 […]

Responsible Design Part 9 of 14: Roach Motel

Roach Motel: Illustration Depicting Insights.

Roach Motel, dark pattern makes it very easy for users to sign up but very difficult to opt out. Stuti Mazumdar & Symran Bhue –   May 2022 How this pattern gets its name? This dark pattern gets its name from an American Brand called Roach Motel which is a brand of a roach bait […]

Responsible Design Part 8 of 14: Trick Question

Trick Questions are questions that when read quickly seem to ask one thing but when read carefully seem to ask something else altogether. Stuti Mazumdar & Symran Bhue –   May 2022 How this pattern gets its name? Trick Questions are like riddles – they can be questions or statements that elicit a certain call […]