Gamification in UX: How to Increase Engagement and Retention in Digital Products?
In today’s digital age, maintaining user engagement and motivation is a critical challenge for developers and designers. One effective strategy that has gained popularity is gamification. Gamification in UI/UX design has become an essential strategy to increase user engagement, motivate users, and create a sense of accomplishment. It involves integrating game design elements into non-game […]
User Experience-led KPIs for Digital Products or Services
In the increasingly competitive landscape of digital products and services, user experience (UX) has emerged as a critical factor that determines the success of digital products or services. While traditional market-oriented performance indicators such as revenue, market share, and overall profit remain important to gauge the business and its success, KPIs that help us monitor […]
A Developer’s Guide To Voice User Interface Design
In this ever-evolving landscape of technology, voice user interfaces (VUIs) have emerged as a powerful and intuitive way for users to interact with applications and devices. The evidence of this has been apparent over the last decade with the increasing popularity and demands for virtual voice assistants, such as Siri, Alexa, and Google Assistant.From smart […]
Responsible Design Part 14 of 14: Disguised Ads
Disguised ads are adverts, advertorials, or sponsored content that resemble the look and feel of other content on a webpage and that are designed to get users to click on them. Stuti Mazumdar & Symran Bhue – June 2022 How this pattern gets its name? This dark pattern gets its name from the way […]
Responsible Design Part 13 of 14: Hidden Costs
Hidden costs are charges that surface when one reaches the last step of the checkout process only to realize that there are additional costs to the base price of a product or service that was visible upfront on a website. Stuti Mazumdar & Symran Bhue – June 2022 How this pattern gets its name? […]
Responsible Design Part 12 of 14: Misdirection
Misdirection is when the user is purposefully led toward one thing to distract them from another. Stuti Mazumdar & Symran Bhue – June 2022 How this pattern gets its name? This dark pattern gets its name because the design pattern purposely misleads, misguides, and misdirects the user towards a goal that is of interest […]
Responsible Design Part 11 of 14: Price Comparison Prevention
Price comparison prevention makes it difficult to compare the price of offers or products with other offers or products leading to an uninformed decision. Stuti Mazumdar & Symran Bhue – June 2022 How this pattern gets its name? Price comparison prevention gets its name from the way the pattern works – it prevents comparing […]
Responsible Design Part 10 of 14: Privacy Zuckering
Privacy Zuckering is a dark pattern that tricks users to disclose more personal information than the users had intended to. Stuti Mazumdar & Symran Bhue – May 2022 How this pattern gets its name? No points for guessing that this dark pattern is named after the Facebook founder and CEO, Mark Zuckerberg. In 2010 […]
Responsible Design Part 9 of 14: Roach Motel
Roach Motel, dark pattern makes it very easy for users to sign up but very difficult to opt out. Stuti Mazumdar & Symran Bhue – May 2022 How this pattern gets its name? This dark pattern gets its name from an American Brand called Roach Motel which is a brand of a roach bait […]
Responsible Design Part 8 of 14: Trick Question
Trick Questions are questions that when read quickly seem to ask one thing but when read carefully seem to ask something else altogether. Stuti Mazumdar & Symran Bhue – May 2022 How this pattern gets its name? Trick Questions are like riddles – they can be questions or statements that elicit a certain call […]