Audits
More about Audits in Design and where it could be used For instance, visuals are central to a company’s branding and marketing efforts. Irrespective of what kind of language is used to complement a message, the user experience and perception of the brand will be delivered from the combined impact of visual design as well […]
Heuristic Analysis
Popular Heuristic Principles Below are a few examples of popular heuristics that act as guiding principles for designers across the world Jakob Nielsen’s Heuristics for User Interface Design Ben Shneiderman’s Eight Golden Rules of Interface Design Jill Gerhardt-Powals’ 10 Cognitive Engineering Principles Christian Bastien and Dominique Scapin 18 Ergonomic criteria for the evaluation of human-computer […]
A Day In The Life
Why is ‘A Day in the Life’ conducted? The purpose of this method is to elicit the different interaction points of the user and the solution in the context of their life. A Day In The Life also helps the researcher gain insight into the needs, behaviors and goals of the user. In this method, […]
Persona
More about Personas Essentially, a persona is a model, a summary profile of user types. It is outlined as a detailed description of a specific person; however, this person is fictional. Personas help researchers focus on specific characters rather than diffuse efforts to design for a large number of users. Personas have become increasingly popular […]
Customer Segmentation
More about Customer Segmentation At its most basic, customer segmentation involves segmenting customers into distinct groups based on their needs that a single product or service can satisfy and buying characteristics of the groups of people. Process and types of Customer Segmentation The process to categorize i.e. segment the customers is to first decide the […]