Audits
More about Audits in Design and where it could be used For instance, visuals are central to a company’s branding and marketing efforts. Irrespective of what kind of language is used to complement a message, the user experience and perception of the brand will be delivered from the combined impact of visual design as well […]
Heuristic Analysis
Popular Heuristic Principles in User Experience Design Heuristics serve as guiding principles or rules of thumb that assist designers in creating intuitive and user-friendly interfaces. Across the world, several foundational sets of heuristic principles have shaped the practice of heuristic analysis. These principles help evaluate websites, apps, and digital products by identifying usability issues and […]
A Day In The Life
Why Conduct a Day in the Life Study? The Day in the Life research method uncovers how users interact with solutions in their daily routines. It provides deep insights into user needs, behaviours, and goals through direct observation, informing user-centred design. How to Conduct a Day in the Life Study? Begin with interviews or surveys […]
Persona
More about Personas Persona research is a foundational method in UX research personas and user persona research, where real user data is collected through interviews, surveys, and observations. This data is then clustered into meaningful groups that share common traits. The resulting personas include attributes such as demographics, motivations, behaviours, pain points, and goals, providing […]
Customer Segmentation
More about Customer Segmentation At its most basic, customer segmentation involves segmenting customers into distinct groups based on their needs that a single product or service can satisfy and buying characteristics of the groups of people. Process and types of Customer Segmentation The process to categorize i.e. segment the customers is to first decide the […]