Achil: A Multi-Platform Ecosystem for Local Commerce
Our Strategy The Thinker Approach We embarked on the project by understanding that a single interface could not serve the diverse needs of this ecosystem. A simple “storefront” was insufficient; the solution required a complex interplay between consumers, merchants, in-store staff, and platform administrators. Our strategy focused on a “Hybrid Architecture” to ensure optimal performance […]
Designing a Comprehensive Ecosystem for India’s #1 Home Solution Provider
Our Strategy The Thinker Approach Understanding that the home building sector operates with fragmented stakeholders and complex coordination requirements, our team conducted extensive stakeholder mapping. We identified all players in the ecosystem: homeowners lacking construction expertise, service providers operating in unfamiliar markets, technical experts, architects, contractors, vendors, and administrative oversight teams. Our approach centred on […]
Lock The Deal: Re-Defining Distribution Systems
Our Strategy The Thinker Approach Think design stepped in to address this challenge starting with a design workshop to understand the business model, its key strengths, and challenges in delivery. The workshop also helped us align with the LTD team’s goals and vision. We then conducted a competitor audit to completely understand the direct and […]
Enterprise Augmented Reality Retail UX Case Study — Godrej U&Us
Our Strategy The Thinker Approach Drawing from our expertise and experience in user-centred design, our teams were agile and upfront in understanding the unique challenges and requirements from Godrej. Based on stakeholder meetings and the product requirement articulated, we worked to formulate a common vision, strategies and design directions. The first step was to generate […]
Reimagining Corporate Website UI UX Design for Pidilite
Our Strategy The Thinker Approach Building a strong digital presence for Pidilite implied the need to gain insights into the company culture, their leadership voice, their customer representative insights, and access to other key stakeholders’ thoughts. Thus, we began with in-depth interviews with the key stakeholders. Insights into the key concerns, responsibilities, and goals helped […]