Featured: Article on Moving towards a Predictive Creative Mindset

  • Social samosa
  • April 2021

 

Hari Nallan, Founder and CEO of Think Design, writes about being future-ready with creative briefs and how.

Creatives need to orient towards a new ‘skill’ of predicting to ensure outcomes as they create. The predictive creative would be able to answer this as they create:

  • How will my users receive the creative solution?
  • How will my creative solution be relevant, usable, and meaningful irrespective of changing context and times?

As creativity ensures solutions that are future-ready, Hari shares a few tips to ensure a ‘predictive creative’ mind.

Find the full article here: https://www.socialsamosa.com/2021/04/moving-towards-predictive-creative-mindset-hari-nallan/

Featured: Article on Moving towards a Predictive Creative Mindset

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