Speaking to Adgully, Hari Nallan, Founder and CEO of Think Design points at key trends that shaped 2019 year and what to look forward to, in 2020. Speaking of data regulation, he says, “I do expect a big shift around data regulation, primarily triggered by activism. I will not be surprised to see “privacy activism” becoming a mega trend in India in the coming months. Brands must be very careful about getting the equation of “meaningful intervention Vs invasion” right, otherwise they will face abandonment.
