Southeast Asia’s digital economy is surging, and Havas CX has positioned itself right at the center of this transformation. Under the strategic guidance of Rana Barua, Group CEO of Havas India, Southeast and North Asia, Think Design, Havas CX’s Design Center of Excellence, has launched operations in Singapore as part of an ambitious regional expansion.
As the Design COE, Think Design brings its deep expertise in Experience Design to Southeast Asian markets, where digital-first consumers are driving unprecedented demand for seamless, meaningful brand experiences across every touchpoint.
As businesses in the region navigate rapid digital transformation, Experience Design has become essential, connecting business strategy with evolving customer needs in ways that interfaces alone cannot deliver. Think Design’s role as the Design COE enables Havas CX to deliver scalable, high-quality design globally through its Hub & Spoke model, combining centralized talent with local market presence.
This is a key milestone in Havas CX’s transformation into a leading player in Southeast Asia, backed by leadership that understands the region’s unique dynamics and the opportunities it presents.
