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Design for Outcomes: A Shift in Our Design Thinking Approach
At Think Design, we have put our two decades of experience to use, to develop a disruptive way of crafting the future. Through our approach, we promise to deliver exceptional business outcomes through product and service experiences.
Our approach focuses on the impact we need to create for the business and not merely the design outputs we generate in the process of reaching there. Our Design for Outcomes approach delves into the science of delivering business outcomes and harnesses design as a catalyst to get to those outcomes.
Is Design the end or a means to the end?
We believe, it is the latter and more. We also see ourselves as problem solvers and it is important for us to align on the problems we solve first, before we indulge ourselves in crafting solutions.
So, let’s start by articulating the problems we are solving together first.
Principles that are cornerstone to our Design for Outcomes approach
Think first principles
Our thinking is rooted in first principles way of working in that, we will base every problem we identify on truths. They will have to be validated through data or voice of the user.
Start from the scratch
We believe that as a team, we are here to make a change and it goes unsaid that we want to start from the starting point. Our approach relies on this foundational principle that would question every assumption we might have made so far.
Aim for the moon
We and you are here together to make the biggest impact we have made ever. Which begs the question, are we trying hard enough? That’s really the reason why we have made space for those ‘Moonshots’ in our approach. Really, let’s not stop short of that because we all deserve a trip to the moon.
Validate, validate, validate
What we are creating is too important to be left to the gut feel… and that’s why, we need to make room for validation. Whether during identifying problems or selecting concept alternatives, our Design for Outcomes approach relies on validation protocols every step of the way.
Elaborate, for Devil lies in the details
Our approach relies on atomic details and we believe that nothing is too small to be written off. As a principle, we detail and solve every problem big or small and really, it is those small details that matter most when we are solving problems to deliver business outcomes.
In the last two decades being at the helm of the business of design, if we have understood one thing very well, it is this:
It is more important to identify the right problem to solve before indulging in the craft of solving the problem right… and this is exactly how DfO delivers incredible business outcomes.
Creating Value in Every Industry
News media & Entertainment
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Enterprise & IT
ERP, Utilities, HRMS, Planning tools, Data & Analytics, LMS, Enterprise systems, Productivity suites.
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Healthcare & Lifesciences
Medical devices, Hospital management systems, Pharma, Wearable tech, Personal healthcare, Fitness, Wellness.
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Networks & Smart devices
Telecom, Home automation, Data networks, M2M, IoT, Utilities, Law enforcement, Defense & Border security.
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Education & Edtech
Institutions, Portals, Apps, Learning management, Gamified learning, MOOCs, Universities, Learning centers.
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Banking & Financial Services
Fintechs, Banks, Insurance, Payments, Wallets, Lending, Trading, Investment, Blockchain, Currencies, Wealth management.
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End-to-End Design Expertise
Expert Perspectives on Design
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Service Design, as a specialized product design practice, has come a long way since its humble beginnings in the early 1980s. Originally envisioned as a way to improve just the backend operations, it has grown into a holistic, strategic design
Enterprise design once had a reputation. They were gray, clunky, and not function-first—rather function-only. Products like HR portals, SAP systems, and internal CRMs were never designed to instill delight in users, they were designed to do a quick job that
In the past decade, digital experiences have shifted from simple user interfaces to highly complex, AI-powered systems that anticipate, respond, and adapt as users interact and engage with them. But what comes after predictive UX? Enter agent experiences—a fast-emerging paradigm
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