More About Brainstorming Research
Brainstorming is a qualitative research method aimed at generating a wide range of fresh and creative ideas collectively from participants. It can be either structured or unstructured and may take place in workshops, focus groups, or informal settings. Depending on the format, a facilitator or moderator may guide the session to encourage idea generation. If no facilitator is present, a researcher or observer records the ideas for later evaluation, shortlisting, and synthesis of results. This flexibility makes brainstorming an essential tool in brainstorming research and the brainstorming design process.
Advantages of Brainstorming Research
1. Thought Diversity
Brainstorming research brings together diverse perspectives, generating a wide range of ideas from different participants.
2. Quick Idea Generation
With many participants involved, numerous ideas can be produced rapidly in a short time.
3. Stimulates Creativity
The collaborative environment fosters creative problem-solving and encourages innovative thinking.
Challenges of Brainstorming
1. High Costs
Compared to online surveys, group brainstorming sessions are more expensive to organize.
2. Time-Consuming
Brainstorming often requires more time than some other research or ideation methods.
3. May Hamper Innovation
A single session might not yield groundbreaking ideas, and having too many participants can dilute creativity.
4. Fear of Judgment & Inauthenticity
Participants may withhold honest input or ideas out of fear of being judged, limiting openness during sessions.