More about Brainstorming
Usually, brainstorming is a qualitative research method performed with the objective of generating as many fresh and creative ideas as possible, collectively from the participants. Furthermore, brainstorming can be both structured or unstructured and can be part of a workshop, a focus group or an unfocus group.
Depending on the format chosen, there can be a facilitator or moderator to elicit information from this activity. In the absence of a facilitator, a researcher or observer can document all the ideas being generated to evaluate, shortlist and draft the results from session.
Advantages of Brainstorming
1. Thought diversity
One can get a large number of diverse ideas from different participants.
2. Quick idea generation
With more individuals involved in the activity, many ideas can be generated quickly.
3. Creative
Stimulates creative problem solving within the group.
Disadvantages of Brainstorming
1. High costs
Is more expensive than online surveys.
2. Time consuming
Is more time-consuming than a few other methods.
3. Hampers innovation
May not result in great and innovative ideas from a single session. Again, too many participants may not prove to be beneficial in new idea generation.
4. Fear of judgment & inauthenticity
Participants afraid of getting judged for their ideas, may not be honest or open during the session.