Brainstorming

Brainstorming is a group problem-solving and creativity technique where collective intelligence is used to tackle a specific creative challenge. Brainstorming in research inspires participants to generate innovative ideas. Typically conducted at the start of a project, brainstorming research sessions focus on a clear question. The session length varies based on the research type and desired quality and quantity of ideas.

Quick details:

Brainstorming

Structure:

Semi-structured, Unstructured

Preparation:

Topic, Participant recruitment

Deliverables:

Notes, Outcomes, Documentation

Brain storming

More About Brainstorming Research

Brainstorming is a qualitative research method aimed at generating a wide range of fresh and creative ideas collectively from participants. It can be either structured or unstructured and may take place in workshops, focus groups, or informal settings. Depending on the format, a facilitator or moderator may guide the session to encourage idea generation. If no facilitator is present, a researcher or observer records the ideas for later evaluation, shortlisting, and synthesis of results. This flexibility makes brainstorming an essential tool in brainstorming research and the brainstorming design process.

Advantages of Brainstorming Research

1. Thought Diversity

Brainstorming research brings together diverse perspectives, generating a wide range of ideas from different participants.

2. Quick Idea Generation

With many participants involved, numerous ideas can be produced rapidly in a short time.

3. Stimulates Creativity

The collaborative environment fosters creative problem-solving and encourages innovative thinking.

Challenges of Brainstorming

1. High Costs

Compared to online surveys, group brainstorming sessions are more expensive to organize.

2. Time-Consuming

Brainstorming often requires more time than some other research or ideation methods.

3. May Hamper Innovation

A single session might not yield groundbreaking ideas, and having too many participants can dilute creativity.

4. Fear of Judgment & Inauthenticity

Participants may withhold honest input or ideas out of fear of being judged, limiting openness during sessions.

Think Design's recommendation

Brainstorming in design process is most productive when followed by clear, actionable steps. Since its goal is to generate many ideas, it’s essential to conclude with a consolidation and action plan. Without this, participants may lose interest, wasting valuable time.

It’s also helpful to establish decision-making conventions before or during the conclusion of a brainstorming session. Common approaches include:

  • Consensus: Decisions are made based on group voting, selecting the most popular ideas.
  • Qualified Consensus: The group first agrees, then the most qualified person or leader makes the final call.
  • Directive: The moderator or leader filters ideas and directs the final decision.
  • Authoritative: The leader makes decisions based on their informed instinct, taking full accountability.

Choosing the right decision-making method ensures effective follow-through and maintains participant engagement throughout the brainstorming research process.

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