More about Contextual inquiry
The dynamic of interviews and group discussion is more familiar to participants, who take a more passive role, sitting back and waiting to answer a researcher’s questions. In contrast, a contextual inquiry requires participants to take the position of a subject matter expert, leading the session by demonstrating and talking about their tasks. For those who are used to taking a more passive role during interviews, this turned table can be difficult. Without intending to, participants often slip back into the traditional role.
Because contextual inquiry is so different, clients usually don’t understand it or the need for it. Even if the client or the one who has requested the research understands contextual inquiry, it is difficult for them to explain it to others connected to the research. This often leads to poor expectation setting and management. Again, if the design research company isn’t the one briefing the participants, the participants may not have a complete idea of what contextual inquiry involves and end up signing up for something that they are not comfortable with. This can be resolved if a write up explaining what exactly will happen during the contextual inquiry is provided to the client and further sent to the participants. Additionally, a description of what exactly is expected from the participants will also help the process.
Contextual inquiry is usually performed with one participant at a time and in an environment where the participant usually performs their tasks. Rather than recruiting one participant to perform all tasks, the tasks can also be split up among different participants to observe and understand all tasks in depth and not exhaust or tire down one participant.
Advantages of Contextual inquiry
1. Detailed information gathering
Contextual inquiry produces highly detailed information as opposed to many other qualitative methods, which produce more high-level information.
2. User centered
As contextual inquiry is led by the participants, it takes whatever course the user wants to give it as well as flexible from their point of view.
3. Accuracy
As the participant is comfortable and authentic in their environment, the quality of information gathered is highly accurate.
4. Real Insights
Contextual inquiry is performed in the participant’s natural environment so the insights are closely connected to the participants and their tasks.
Disadvantages of Contextual inquiry
1. Time and resource consuming
As contextual inquiry is performed with one participant at a time, it is fairly time consuming. Again, the participants are more in control of the flow so they decide how long or short the session would be.
2. Data interpretation
As is the case with any qualitative research, this method must be backed up with data gathered from other methods and then the data must be interpreted to get a more clear and accurate picture of the findings.
3. Client understanding
Being an unfamiliar method of research, clients need to be explained in detail what contextual inquiry is and how exactly will it help them learn whatever they are looking to learn from the exercise.
4. Expectation setting
Setting correct expectations with the customer and participants is the most important in contextual inquiries.
5. Unfamiliar research method
As most participants are not familiar with contextual inquiries, they may not be up for leading a session and taking on a more active role to aid in research.