Our Strategy
The Thinker Approach
We embarked on the project by understanding that a single interface could not serve the diverse needs of this ecosystem.
A simple “storefront” was insufficient; the solution required a complex interplay between consumers, merchants, in-store staff, and platform administrators. Our strategy focused on a “Hybrid Architecture” to ensure optimal performance and scalability while maintaining a consistent user experience across four distinct user groups.
Insights We Drew/ Insights Inferred
Analysis of the local commerce landscape revealed that merchants needed more than just visibility they needed operational efficiency.
Simultaneously, customers expected the speed and convenience of major e-commerce players. We identified that distinct, tailored applications were necessary for each stakeholder to ensure the platform added value rather than friction.
Key Strategic Interventions
Ecosystem Segmentation
We moved away from a “one-size-fits-all” app to a suite of four specialized applications (Customer, Merchant, Shop Manager, Admin), each optimized for its specific user context.
Hybrid Tech Stack
We leveraged Flutter for mobile agility and React JS for web robustness, ensuring a high-quality native feel without the overhead of maintaining separate codebases for every feature.
Operational Digitization
We transformed manual shop management into a digital workflow using tablet-optimized dashboards for in-store staff.
KEY FEATURES
01
Customer Mobile & Web App
A seamless ordering experience available on iOS, Android, and Web. Features include recipe customization, flexible delivery options (Click & Collect, Drive), and real-time order tracking, designed to consumerize the local shopping experience.
02
Merchant Dashboard (Mobile)
A dedicated app for business owners to receive orders, manage inventory on the go, and interact directly with customers, ensuring they never miss a sale even when away from the counter.
03
Shop Management App (Tablet)
Optimized for in-store staff, this tablet application manages the "heart of the kitchen." It provides real-time order updates, prioritization features, and efficient ingredient management tools to streamline fulfillment.
04
Comprehensive Back-Office
A robust web-based platform for administrators to manage the entire marketplace. This includes financial performance tracking, merchant management, delivery zone definitions, and system-wide configuration.
05
Robust E-commerce Middleware
Built on Sylius and API Platform, the backend provides a solid foundation for complex product management, order processing, and secure customer data handling.
DESIGN ACTIVITIES
Strategy &
UX Design
Hybrid Cloud
Architecture
Mobile Development
(Flutter)
Web Development
(React JS)
Outcomes and Impacts
The Achil project successfully revolutionized the user experience for both customers and merchants in Morteau. By delivering a fully integrated platform, local businesses were able to adopt digital tools without disrupting their traditional workflows.
The solution positioned Achil as a leader in supporting local commerce, offering a scalable, reliable, and efficient system that drives sales for merchants while offering unmatched convenience to local shoppers.
