Our Strategy
The Thinker Approach
We began the project by aligning ourselves with the stakeholders to understand the business and technological objectives of this product. This helped us shape a desirable and feasible solution.
Considering the requirements set by the GE team—a seamless browse and search experience—we aligned with the latest visual design trends to ensure a modern yet functional solution.
Insights We Drew/ Insights Inferred
On learning about business needs, we observed that the solution required had to be scalable; that is, the system resources had to meet various user demands. This helped us define design directions.
Transparency through information was much needed across the solution. This made us dedicate time to set up context in concepts through visual design language aligning to each usage scenario for a delightful experience to the user.
Key Strategic Interventions
Cloud-Based Hosting
Implemented cloud-based hosting dedicated to improving system availability across solutions for every user.
Enhanced Data Management
Improved focus on real-time data processing, management, and exchange between users.
Adaptive Visual Design
Developed the visual design language for the solution that aligns with all user scenarios and is adaptive to every device to give a delightful experience.
Transparency in Communication
Restructured frameworks, workflows, and information visualization paired with redefined communication for transparency and clarity at every stage of user interaction.
KEY FEATURES
01
QMS
It enables users to create, submit and manage quotes and also place orders from the quotes acquired. Other functionalities include pricing, viewing and editing BOM, and creation of proposals.
- Quotes
This segment was designed to allow users to create, submit, and manage all their quotes in one place. - Orders
The process for placing an order for select items was made convenient to improve user experience. A simple 3-step process could be used to place an instant order, allowing users to traverse the workflow quickly.
02
Configurator
The configurator is at the core of GE Empower, allowing users to configure various complex components and equipment, reverse engineer items, and view BOM listings as well as drawings. Workflows, interactions, and feedback loops are adequately defined for an enhanced user experience.
- Organized Menu
To improve user experience, an organized menu was created allowing them to find items and add, copy, or delete them instantly. The feature is designed to improve efficiency and time consumed to carry out the operations. - Form
A clean form design with new, improved controls makes it easier for users to fill out forms. - Templates
The creation of templates was simplified to allow users to work quickly by reusing configurations made earlier.
03
Empower
Empower is a unified platform that gives users 24/7 access to a self-serve site that puts them in control of their business. Empower helps manage and grow the business at hand by offering multiple functionalities.
- Order Tracking
Users can now select items and place an order in a 3-step convenient process. With timely notifications, they can stay updated with important information at all times.
As an additional functionality, they are now able to view History to see all the changes on a quote over a period of time. - Price & Availability
Users can now look up the price of an item in the catalog as well as its availability in the warehouse. - User Admin
Admins can now maintain profiles, accept requests, and add accounts among other functions.
DESIGN ACTIVITIES
Insight and
Strategy workshop
Ideation
Wireframe & Prototyping
continuous iteration
Front end
Development
Product Impact & Outcomes
The application was successfully launched in Feb 2016 and penetrated globally within a year of launch.
