Challenge
A new opportunity in the context of data roaming was identified and proposed by the Globetouch team. As UX Practitioners, Think Design’s role was to tangibilize this idea into a seamless, usable and delightful product that is mature from the day it would be launched.
Our Methodology
A three day stakeholder workshop resulted in articulation of the proposition and technical details; It was important at this stage to deep dive into user flows and task models. As user flows were identified as the crux to the success of the product, we iterated on them several times before finalizing on the most optimal directions.
Since the product was at its inception stage, it was also important to give it a very strong identity that would be unique and identifiable. Thus, a design system was being developed in parallel to user flows and interactions. As the approach had it, Think Design, Globetouch and Tech teams collaborated simultaneously to run the project in agile methodology. The process of design entailed several initiatives such as:
- Documentation of workshop insights
- Wireframe click through mockups and iterations
- Design system
- Identification of key elements, screens and interactions as we went along
- Design and Specification of specific modules, oversee tech team outcome and troubleshoot
Intuitive vs. unique
It was important to address this particular side of design strategy. The product was innovative by its very nature and design furthered its success by making it easy to use. Effort went into making the app usage intuitive rather than unique in interactions. This was being consciously done to avoid visual distractions while using the app.
Design activities
Stakeholder workshop, Documentation, Design planning, Design and GUI system, Wireframing, Storyboarding, Low fidelity prototyping, Visual asset library, Specifications, Development coordination, app packaging (splash animations, showcase etc,.) and post development testing.
CURRENT STATUS
Figo app was launched in December 2016 in select markets.
AWARDS
Creativepool People's Choice 2017
