Our Strategy
The Thinker Approach
The project began with a stakeholder workshop that allowed our team to interact with the stakeholders and understand the business goals and requirements.
Since the app was the first in the category, the team dedicated time to craft an enhanced experience by paying attention to the key aspects of the app such as navigation, framework, user flow, and data visualization.
Additionally, we opted for unconventional colors and typography, different than the usual route most companies take in this domain, to stand out.
Insights We Drew/ Insights Inferred
The idea of creating an app from scratch wasn’t something new, but the team quickly realized that the task that stood ahead was to conceptualize and create a brand presence and stance—this was also a visual branding challenge.
Research and landscape analysis allowed us to understand that a lot of operations are manually completed by investors even on digital platforms. This needed immediate attention.
Key Strategic Interventions
Atypical Theme
Through a different color palette and typography, the brand was able to celebrate an eye-catching digital presence.
FIFO-Based Accounting
KryptoGraphe is characterized by several advanced features with FIFO-based accounting being key.
Language Support
The app is made available in 5 languages.
KEY FEATURES
01
Portfolio Management
Users can now get a birds-eye view of their portfolio with details such as overall profit, loss, percentage growth or decline, and more. They can also quickly shift between several views to filter the data as required, including by coins, exchange time period, etc.
02
Relative Performance
Users can also compare and analyze their portfolios with other investors to understand their performance better. They can compare their portfolios against several categories including All Investors, Top 25% Investors, Investors from your Country, Investors with Similar Portfolios Sizes, and more.
03
Percentile Score
The application shows users how their portfolio is doing, not just on an absolute basis (Growth Nos.), but also relative to other investors in the market (Percentile Nos.), to help users attain insight on how well they are positioned in the market.
04
Dashboard
Users can enjoy a personalized dashboard that gives them an efficient overview of current happenings along with critical metrics and regular news updates. Users can also get the current state of CoinMarketCap Top 100 at any given time.
DESIGN ACTIVITIES
Stakeholder
Workshop
Ideation
IA
Wireframes and
Storyboards
Design System
UI Guidelines and
App dev. coordination
Outcomes and Impacts
The Kryptographe app was launched in the global markets in 2018. Within weeks of launch with no marketing spend, the apps received 20,000 + downloads across app stores.
The project also received India’s Best Design Project Award in 2018
AWARDS
