Our Strategy
The Thinker Approach
Our stakeholder workshop guided an understanding of the vision, motivations, and objectives of the various stakeholders of the ecosystem, leading to an identification of the success measures for the virtual travel app design. Our efforts were streamlined with a comprehensive exploration in the relevant user segments, creating personas and defining user journeys for different personas. Secondary research of the online travel industry and the future of virtual tourism helped in mapping out the context and looking at possibilities together.
Understanding users allowed us to generate insights on the personas which best fit the product requirements. User perspectives on virtual travel and needs for a consistent experience across multiple devices, personalized and accurate travel suggestions, revealed as key takeaways. We also gained insights through a thorough competitor analysis across features, functionalities, UI and UX to guide strategic design directions.
Insights We Drew/ Insights Inferred
QuaQua envisioned to become a world-class platform through scalable, flexible and intuitive features, exploring possibilities beyond real and virtual realms by leveraging intelligent technology. Our journey with QuaQua required creating an intelligent, intuitive and interactive UX, which strives to engage users to personalize experiences and consume end to end virtual travel journeys.
The main challenge was to change the way people travel and make the entire globe accessible for all by allowing collaboration with an experience ecosystem leveraging technology. User-Centered Design was the need of the hour, to provide varied and immersive, end to end experiences that could transcend physical travel.
Key Strategic Interventions
Immersive Technology Integration
We designed features that leverage 360-degree videos and virtual reality experiences, ensuring complete user immersion with seamless interactions throughout their journey.
End-to-End Travel Support
The platform guides users through the entire travel lifecycle, from inspiration and research to planning, booking, and post-travel activities, with intelligent, context-aware suggestions.
Personalized Experience Ecosystem
We focused on creating contextualized interactions and visual elements that suit unique traveller needs, with curated content segmented by travel preferences and trending information.
Democratized Global Access
The virtual travel app design enables collaboration within an experience ecosystem, making the entire globe accessible through technology and intelligent features.
KEY FEATURES
01
360-Degree Immersive Experiences
The virtual travel app UI UX design delivers virtual reality experiences through 360-degree videos designed for complete user immersion, with varied content structured differently to ensure ease of readability and intuitive usage.
02
Intelligent Travel Research Tool
A comprehensive platform covering the entire user journey with accurate, end-to-end travel information, including metadata, content, booking capabilities, and community features for each point of interest.
03
Interactive Metasearch Engine
Advanced search capabilities for attractions, activities, and tours, with intelligent suggestions relevant to user context and preferences.
04
Multi-Device Consistent Experience
Seamless experiences across web, iOS, and Android platforms, ensuring users can access their personalized travel journeys from any device.
05
Contextualized User Segmentation
Users are categorized by travel experience preferences, with discovery features that surface curated, trending content relevant to their segment.
06
Visual-Rich Interface
Excitingly new visual experiences designed to stand out in comparison to physical travel, with content structured for optimal readability and engagement.
07
Community-Driven Content
Integration of user-generated content and community insights for each destination, creating a collaborative travel planning ecosystem.
DESIGN ACTIVITIES
Consulting
Stakeholder
Workshop
Strategy and
Product Definition
Visual System
UI UX Design
Front-end
Development
Prototyping
Outcomes and Impacts
The platform got recently launched and has boosted engagement time for 4+ minutes, making a bounce rate less than 39%, and is becoming popular as one of the most advanced travel platforms in the industry.
