Our Strategy
The Thinker Approach
Think design stepped in to address this challenge starting with a design workshop to understand the business model, its key strengths, and challenges in delivery. The workshop also helped us align with the LTD team’s goals and vision.
We then conducted a competitor audit to completely understand the direct and indirect competitors across the industry.
A thorough understanding of the retailers’ and buyers’ perspectives was documented through interviews and surveys. These insights paired with the learnings from extensive competitor audits helped us build personas and user journeys.
Insights We Drew/ Insights Inferred
Our extensive research allowed us a glimpse of the common issues buyers and sellers face in the traditional distribution model.
So, our primary goal was to work on a B2B retail app UX design that fits seamlessly with the sellers’ way of business and consumers’ way of buying.
Key Strategic Interventions
Enhanced Information Dissemination
Effective information display across the platform, to boost engagement and build users’ trust in the digital platform.
Driving Self-Service
Facilitating a smoother digital experience for both, buyers and sellers.
Supply Chain Visibility
The supply chain visibility app UX patterns, integrated transparency across the entire supply chain with regular alerts for sellers to track, monitor, and act accordingly.
After-Sales Services
Services and easy customer engagement features were made available in remote areas.
KEY FEATURES
01
Personalized Offers
The price transparency and personalized offers UX, through personal dashboards on the platform, allowed every buyer to enjoy personalized discounts and recommendations for their favourite products with their area-based popularity featured. Retailers have access to credit on simpler terms, transparent pricing, and more.
02
Insights to Lead
Timely updates on price changes and schemes in the market and regular leads are used to keep the customers engaged. A dynamic and intuitive dashboard serves to provide continuous alerts and snapshots of pending payments and active offers.
03
Discovery and Delivery
The B2B retail app UX design, facilitated easy discovery of products across the platform using enhanced category labels. Intuitive navigation through the order flow, chat support for RFPs, best-in-class delivery, and after-sales services – can directly be achieved on a mobile device.
04
Convenient and Robust Platform
We designed Lock the Deal to be a self‑onboarding multi‑language retail app. The feature assisted in onboarding and made user engagement seamless and simple. From creating offers/deals to managing stock inventory to tracking orders a complete solution can be leveraged by brands to develop a teach-enabled, transparent sales & distribution network.
DESIGN ACTIVITIES
User Research
Stakeholder
Workshop
Brainstorming
User Validation
Wireframes
Visual System
Prototyping
Specs &
Dev. Coordination
Outcome and Impact
The applications were launched in the last quarter of 2018.
