Our Strategy
The Thinker Approach
Think Design commenced the project by understanding the business and technology requirements for the platform through close collaboration with the teams at Dr. Reddy’s Laboratories.
Moving on to workshop sessions and presentations, we understood the brand’s vision and goals that helped drive our design directions. This was essential for bringing brand value to the fore and building the business partner-friendly platform.
We ensured all business and strategic inputs were integrated through a collaborative approach across every stage of the design process. This also helped in the seamless evaluation and customization of all the modules during the process.
Insights We Drew/ Insights Inferred
The team wished to optimize its existing processes and automate the supply chain transactions through the customization of its SRM. Other standard transactions like RFx, PO, and invoices were also to be automated.
Solutions to other improvements that would address the needs and pain points of partners were envisioned as value additions such as visibility reports, BP Delight, etc., for a seamless user experience.
Key Strategic Interventions
User Support
Integrated user support for smoother interactions and addressing concerns of partners related to payments, compliance training, forms, etc.
Seamless Connectivity
Loss of traditional collaboration and personal connection on the platform posed no hindrance. Instead, increased engagement was observed as partners became aware of the value it serves.
Efficiency and Automation
Careful implementation of processes to enhance task efficiency, automation of processes, and effective user control.
KEY FEATURES
01
Invoice Management
- Automation was introduced in the invoice management process which eliminated the need for users to manually raise a ticket for unpaid invoices. The alerts for unpaid invoices past due dates were automatically sent to relevant parties, improving the experience.
- Transparency was also integrated into the process, where critical information such as delivery, invoice due date, etc. was acknowledged by both parties involved in a task.
02
Dashboard
With an array of users using the platform, they were bound to have different needs and requirements. Hence, we created widgets that allow them to personalize their dashboards to display role-specific information.
03
Digital Automation for the Vendor Registration Process
Registration for vendors was tedious and time-consuming on the existing platform. With the transformation, we brought transparency and a feel-good factor into play. Viewing star ratings, information on to-date business, and reviews for vendors was made possible.
04
Insight Bar
For every section of the platform, an insight bar was introduced which helped give users a quick view of the entire module without having to traverse through the same. This had numerical data and critical information displayed right as the users landed on a page.
05
Alert Management
To help users not miss critical information, section-related alerts were integrated. While there was an entirely separate process flow for alerts, users could also get focused notifications for particular modules to help declutter their dashboard.
DESIGN ACTIVITIES
Consulting
Stakeholder
Workshop
Strategy and
product Definition
Visual System
UI UX Design
Prototyping
Front end
Development
Product Dev.
coordination
Outcomes and Impacts
Dr. Reddy’s Labs launched the initiative in 2014.
