Challenge
The website provides on-demand internet streaming of media and TV throughout the world on several platforms. In a crowded space of media and entertainment, YuppTV needed to build a platform which could differentiate from its competition and yet delight its users in a constantly upgrading marketspace of internet media.
The challenge was to design a portal that would be intuitive to both a digitally native or non-native time-starved audience, allowing for easier navigation and selection to happen as per demographic understanding of the mental models of the users. A consistent design language and streamlined user experience was the need of the hour.
Our Methodology
The design process was initiated with a workshop to help align the stakeholders at YuppTV and Think Design. With a User-Centered Design approach, we helped capture the unique frameworks and enabled the teams to align and co-create a UX vision.
This laid the groundwork for important activities like the personas creation, building the information architecture and the user flows, which in turn affected all aspects of the product centered exercising.
Key FEATURES
1. Superior Browsing experience
The top navigation allows quick access to various menu items. The design is clean, fresh and bold and brings focus solely to the content. The user can enjoy browsing through the hundreds of channels and movies that YuppTV has to offer. Making purchases is also a breeze and a Purchase Summary keeps the user aware of the items in the shopping cart.
2. Breeze to Browse
One of the important aspects of defining superior UX was to make browsing easy. Considering the number of titles the app has, this aspect was important and focused upon. The responsive design makes the user journey seamless and consistent across various devices.
3. Navigating Genres
Browsing genres were made intuitive through the left-right navigation style. As this fit users’ mental models well, it had minimal need to test and validate.
4. Making Searching easier
Indian entertainment titles are in multiple languages but spelled in English. We found it easier to layout keypad in one horizontal line rather than in a grid, for this reason.
DESIGN ACTIVITIES
UX and Strategy workshops, Competition Analysis, Ideation, Wireframes, Visual System, Front End Development, Prototyping.
CURRENT STATUS
Range of Yupp TV applications progressively hit markets from 2013-2017.
