How to create personas driven by data
We use personas to guide the designing of websites, marketing campaigns, mobile apps, and many other contemporary experiences. Once we launch, we gauge the success of our creations for these archetype user groups. And eventually, we create feedback loops that allow us to improve our creations using the perspective of real users. In this blog […]
COVID- 19: 5 Sites we recommend for the Data Designer
Data visualizations are required to make complex information easier to understand and effectuate intuitive actions as responses . As we all stand to face a global pandemic, of proportions never witnessed by many in our lifetimes, it is important to be able to gauge fact from fiction. As we inundate ourselves with an overload of […]
Utilizing behavior data strategically to influence better CX
All interactions that a person has with a brand, makes for the experience a customer relates to the brand with. In times when a customers’ journey is encompassing several touchpoints and interactions, with an ever-increasing demand for personalization across, customer behavioral data is becoming an asset to form a basis for gaining clear customer knowledge. […]
Making the most of Behavioral Data
Understanding human behavior has been of crucial importance to developmental, organizational and social psychologists to share important insights while we live and work with humans in different social contexts. However behavioral analysis has recently forayed as an advancement into business analytics revealing pertinent business insights regarding consumers and users. Amidst the growing amounts of raw […]
Making Remote Design teams happen
An important element of a designer’s life is to constantly think about innovative workarounds to challenges their customers face. Design thinking here is not just a methodology but an entire attitude of shifting our focus from reacting to constructive and collaborative responsiveness. In times when Global Inc. is reconsidering how to reorganize work in the […]
Empower your decisions through Data Storytelling
We are at the threshold of a culture where data-driven decision making and data-driven organizations will become a common phenomenon. But how reliable, expedient and impactful are these decisions? As we explore the promise of data storytelling, we also inquire how critical can this be in helping us make decisions, which are both meaningful and […]
How to carry out remote design workshops
Workshops remove participants from their everyday contexts and place them in a context that provokes reflection and innovation. But how to promote this evocation in the context where all participants have joined in virtually, separated by physical distances? As leaders worldwide prepare for a different way of working together, we explore a new reality of […]
Design becomes learnable: Experience Design in the age of AI
It is often thought that once a good design is made it needs to be learned by the user. The digital age is posing an opportunity for the existence of a different kind of design – where the design learns about the user behavior and modifies itself. What opens up is a plethora of new possibilities […]
How to create smarter CXO Dashboards?
The last decade saw an emergence of data-management functions and chief data officers (CDOs) finding ground – spelling out a clear urgency of managing and discovering through data, as a vital to any company’s success. Executive data dashboards inundated the market with a promise of providing business intelligence to the C-suite executives. Leaders no longer […]
The Future with Voice Experiences
We are living in times where we are increasingly surrounded by voice assistants, voice ads, voice notifications, voice search and voice messaging to name a few. But we know that the time for voice has come when we see toddlers and teenagers picking up our phones and saying: ‘OK Google’ what is lego, really? Mohita […]