Artificial Intelligence: Role of AI in Customer Experience (CX)

AI's Impact on CX: Insights in Image Form.

Do we even realize the number of AI-driven experiences we encounter in our daily lives? Getting a movie recommendation from Netflix based on our viewing history is effortless and AI-driven, helping us feel accustomed quickly. Alternatively, chatbots on websites such as e-commerce that assist with questions about our orders’ delivery or payment issues are another […]

Artificial Intelligence: AI Learning Models

AI mastery: Unveiling the world of artificial intelligence learning models.

Biases penetrate AI (Artificial Intelligence) through learning models; understanding them is as crucial as knowing about AI biases. As a result, through this blog, we will gain a better understanding of AI learning models, what they are, and a few types of learning models. Bhavini Kumari & Stuti Mazumdar –   August 2023 What is […]

Artificial Intelligence: How to Overcome AI Biases

Strategies for Mitigating AI Biases.

A variety of factors influence the operation of a well-designed AI (artificial intelligence) system, but these factors can sometimes carry biases that affect the results produced. To ensure the effects don’t pose a threat to the outcomes or performance of the system, it is important to arm ourselves with the capability to accurately identify them.Source […]

AI’s Transformative Impact: Does It Share Our Biases?

AI impact: Unmasking biases in the transformative tech era.

As humans, we are prone to making mistakes, but when an AI (artificial intelligence) system stumbles upon an error, is it forgiven or forgotten? As it turns out, they are definitely not forgotten. AI systems generate solutions based on the training data they are given, but if the training data contains biased human decisions or […]

UI/UX Insights & Trends in Entertainment, OTT, News: 2021

Microinsights in Entertainment: Blog Visual.

Big shifts and rejigs are in process across the entire entertainment value chain. While the closure of public entertainment options is largely increasing the bargaining power for streaming sites, it is also creating a longer-term shift in consumer behavior and sentiments. Opportunities abound in a time of crisis – how the industry aggregates user attention […]

Clustering Datasets: How to discover your order in the chaos?

Unveiling patterns: Navigating dataset chaos through effective clustering strategies.

Data has a lot of untapped potential. However, a dataset that is not classified or grouped does not create meaning for the users. The most important thing to make the data meaningful is to organize the information in a way that the user will easily access and understand. We explore the value of clustering data […]

Design becomes learnable: Experience Design in the age of AI

Learnable Design: Navigating Experience Design in the AI era.

It is often thought that once a good design is made it needs to be learned by the user. The digital age is posing an opportunity for the existence of a different kind of design – where the design learns about the user behavior and modifies itself. What opens up is a plethora of new possibilities […]

The Future with Voice Experiences

Future voice: Unleashing potential through transformative voice experiences.

We are living in times where we are increasingly surrounded by voice assistants, voice ads, voice notifications, voice search and voice messaging to name a few. But we know that the time for voice has come when we see toddlers and teenagers picking up our phones and saying: ‘OK Google’ what is lego, really? Mohita […]

AI Powered Services: A Disruptor Around the Corner

Services have come a long way in the last two decades: From human enabled, personal and intelligent to what we know as services today: self-serviced, cloud hosted and technology powered services. The question I want to raise here is: With the penetration of AI, will those services become bot enabled, personal and intelligent? Hari Nallan […]

UX in the times of AI: Trusting Intelligence

This post is a sequel to an earlier one titled ‘UX in the times of AI: Designing with Bots’. In this post, we will look at a few philosophical aspects of cyber consciousness, collective intelligence or machine intelligence and the design considerations that must be looked at in conjunction with trusting this technology. Hari Nallan […]