Designing for Data creation, moving beyond Data driven Design
Being data-driven has become a synonym for being new-age. The best thing about data and its analytics is that it can show us what people do on their own. But what it doesn’t tell us much about is the context, motivations, and intent behind the data to make it useful enough. We explore how design […]
Clustering Datasets: How to discover your order in the chaos?
Data has a lot of untapped potential. However, a dataset that is not classified or grouped does not create meaning for the users. The most important thing to make the data meaningful is to organize the information in a way that the user will easily access and understand. We explore the value of clustering data […]
How to create personas driven by data
We use personas to guide the designing of websites, marketing campaigns, mobile apps, and many other contemporary experiences. Once we launch, we gauge the success of our creations for these archetype user groups. And eventually, we create feedback loops that allow us to improve our creations using the perspective of real users. In this blog […]
Utilizing behavior data strategically to influence better CX
All interactions that a person has with a brand, makes for the experience a customer relates to the brand with. In times when a customers’ journey is encompassing several touchpoints and interactions, with an ever-increasing demand for personalization across, customer behavioral data is becoming an asset to form a basis for gaining clear customer knowledge. […]
Making the most of Behavioral Data
Understanding human behavior has been of crucial importance to developmental, organizational and social psychologists to share important insights while we live and work with humans in different social contexts. However behavioral analysis has recently forayed as an advancement into business analytics revealing pertinent business insights regarding consumers and users. Amidst the growing amounts of raw […]
Empower your decisions through Data Storytelling
We are at the threshold of a culture where data-driven decision making and data-driven organizations will become a common phenomenon. But how reliable, expedient and impactful are these decisions? As we explore the promise of data storytelling, we also inquire how critical can this be in helping us make decisions, which are both meaningful and […]
Design becomes learnable: Experience Design in the age of AI
It is often thought that once a good design is made it needs to be learned by the user. The digital age is posing an opportunity for the existence of a different kind of design – where the design learns about the user behavior and modifies itself. What opens up is a plethora of new possibilities […]
How to create smarter CXO Dashboards?
The last decade saw an emergence of data-management functions and chief data officers (CDOs) finding ground – spelling out a clear urgency of managing and discovering through data, as a vital to any company’s success. Executive data dashboards inundated the market with a promise of providing business intelligence to the C-suite executives. Leaders no longer […]
Do’s and don’ts for Dashboard Design
Dashboards are a display of essential, actionable information. Dashboard users perform tasks and make decisions based on this information. A dashboard should display the data it contains appropriately in order to support the user in doing the right action at the right time. Oftentimes the space on a dashboard is limited and the data it […]
How Do I Determine Which KPIs To Use?
KPI’s help one measure their progress towards goals and navigate their journey. As an organization, envisioning to drive impact through your work and growing your business, KPI’s can be your ready reckoner to enable the right checks and balances in place. As the renowned management expert Peter Drucker put it, “If you cannot measure it […]