Clustering Datasets: How to discover your order in the chaos?
Data has a lot of untapped potential. However, a dataset that is not classified or grouped does not create meaning for the users. The most important thing to make the data meaningful is to organize the information in a way that the user will easily access and understand. We explore the value of clustering data […]
How to create personas driven by data
We use personas to guide the designing of websites, marketing campaigns, mobile apps, and many other contemporary experiences. Once we launch, we gauge the success of our creations for these archetype user groups. And eventually, we create feedback loops that allow us to improve our creations using the perspective of real users. In this blog […]
Utilizing behavior data strategically to influence better CX
All interactions that a person has with a brand, makes for the experience a customer relates to the brand with. In times when a customers’ journey is encompassing several touchpoints and interactions, with an ever-increasing demand for personalization across, customer behavioral data is becoming an asset to form a basis for gaining clear customer knowledge. […]
Making the most of Behavioral Data
Understanding human behavior has been of crucial importance to developmental, organizational and social psychologists to share important insights while we live and work with humans in different social contexts. However behavioral analysis has recently forayed as an advancement into business analytics revealing pertinent business insights regarding consumers and users. Amidst the growing amounts of raw […]
Empower your decisions through Data Storytelling
We are at the threshold of a culture where data-driven decision making and data-driven organizations will become a common phenomenon. But how reliable, expedient and impactful are these decisions? As we explore the promise of data storytelling, we also inquire how critical can this be in helping us make decisions, which are both meaningful and […]
Design becomes learnable: Experience Design in the age of AI
It is often thought that once a good design is made it needs to be learned by the user. The digital age is posing an opportunity for the existence of a different kind of design – where the design learns about the user behavior and modifies itself. What opens up is a plethora of new possibilities […]
The Future with Voice Experiences
We are living in times where we are increasingly surrounded by voice assistants, voice ads, voice notifications, voice search and voice messaging to name a few. But we know that the time for voice has come when we see toddlers and teenagers picking up our phones and saying: ‘OK Google’ what is lego, really? Mohita […]
Design in the age of digitization: The next agenda for industry 4.0
At OSRAM’s Berlin plant of manufacturing xenon lamps, more and more employees are sharing about their improved abilities to carry out their tasks faster and more efficiently with greater precision using an app on their mobile devices. The ticket manager (this new-digital application), which gives them their work assignments and keeps them constantly up to […]
AI Powered Services: A Disruptor Around the Corner
Services have come a long way in the last two decades: From human enabled, personal and intelligent to what we know as services today: self-serviced, cloud hosted and technology powered services. The question I want to raise here is: With the penetration of AI, will those services become bot enabled, personal and intelligent? Hari Nallan […]
UX in the times of AI: Trusting Intelligence
This post is a sequel to an earlier one titled ‘UX in the times of AI: Designing with Bots’. In this post, we will look at a few philosophical aspects of cyber consciousness, collective intelligence or machine intelligence and the design considerations that must be looked at in conjunction with trusting this technology. Hari Nallan […]