The Design ROI Calculator: Turning Design into Revenue
Measuring the financial impact of design has long been a challenge. While user experience (UX) improvements are often perceived and executed for enhancing satisfaction and user engagement, quantifying their direct influence on revenue is less straightforward—and persuasive. A design ROI calculator bridges this gap by translating improvements in key UX metrics into tangible financial outcomes, […]
How is AI Compressing Product Design Cycles?
For years, the product development process was linear—research led to the conception of an idea, helping teams craft the user experience (UX) and eventually reaching prototypes for testing. Each phase had its rhythm, stretching design cycles to 8–12 weeks. That rhythm is now being rewritten. AI-powered tools and generative design systems are fundamentally disrupting this […]
Design-Sales Alignment: How UI Strategy Shorten Sales Cycles
For decades, business leaders have obsessed over only one question: how do we shorten the sales cycle for business growth? The obvious answers range from refining outreach tactics to investing in automation, but organizations have tried countless strategies to move prospects from simple inquiries to a decision faster. Yet one of the most powerful levers […]
Balancing UX with Regulatory Compliance in Fintech Design
The financial services industry has entered a decisive moment. In 2025, financial institutions aren’t just competing on interest rates, product features, or accessibility. They are competing on building experiences that move the industry. And in finance, experience must coexist with compliance. For industry leaders and other players in the fintech and banking market, compliance isn’t […]
Why Should Companies Care About a Growing UX Maturity Gap?
In today’s competitive digital economy, having a great product is not enough. Companies must deliver experiences that feel seamless, intuitive, and emotionally resonant—not just meeting business goals and metrics. That’s where UX maturity models come to your rescue. It is a framework to measure how well an organization’s digital product producing processes, design practices, and […]
Ego-system vs Eco-system: A Systems Thinking Perspective
At its crux, UI/UX design has always been about creating experiences—digital or otherwise—for people. But too often, design still slips into what can be called an ego-system mindset, a mode where design or product decisions are made based on organizational requirements, stakeholder opinions, and the likes, rather than the broader ecosystem of users, technology, and […]
Conducting stakeholder interviews: 12 Golden Rules
As a User Researcher at ekino, I have often started a UX design project with an immersion phase with our clients. This first step allows our teams to fully understand the objectives, the players, the stakes and the constraints underlying their mission. To do this, we take part in stakeholder interviews. Laetitia Pouilly – […]
Making Remote Design teams happen
An important element of a designer’s life is to constantly think about innovative workarounds to challenges their customers face. Design thinking here is not just a methodology but an entire attitude of shifting our focus from reacting to constructive and collaborative responsiveness. In times when Global Inc. is reconsidering how to reorganize work in the […]
How to carry out remote design workshops
Workshops remove participants from their everyday contexts and place them in a context that provokes reflection and innovation. But how to promote this evocation in the context where all participants have joined in virtually, separated by physical distances? As leaders worldwide prepare for a different way of working together, we explore a new reality of […]
Design in the age of digitization: The next agenda for industry 4.0
At OSRAM’s Berlin plant of manufacturing xenon lamps, more and more employees are sharing about their improved abilities to carry out their tasks faster and more efficiently with greater precision using an app on their mobile devices. The ticket manager (this new-digital application), which gives them their work assignments and keeps them constantly up to […]