Building Better Banking Experiences: Best Practices You Can’t Miss

The banking industry is undergoing rapid digital transformations as financial institutions continue to embrace advanced technologies to meet evolving customer expectations. In this highly competitive landscape, the success of banking products hinges on more than just the financial services they offer—the digital experience plays a crucial role in customer satisfaction. With higher customer satisfaction, companies […]
Cognitive Load In UX Design: Key Strategies for Management

As UX designers, our primary goal is to create experiences that are accessible, seamless, intuitive, and enjoyable for users worldwide. However, a critical aspect that often gets overlooked is cognitive load. It refers to the mental effort required for users to process information and interact with an interface or an experience. Understanding and managing cognitive […]
Gamification in User Experience: Elevating Engagement and Retention

In today’s digital age, maintaining user engagement and motivation is a critical challenge for developers and designers. One effective strategy that has gained popularity is gamification. Gamification in UI/UX design has become an essential strategy to increase user engagement, motivate users, and create a sense of accomplishment. It involves integrating game design elements into non-game […]
Understanding Agile UX: The Complete Guide

In an evolving world of software design and development, Agile UX has emerged as a crucial methodology for creating user-centric digital products. By integrating user experience design principles into agile processes, teams can ensure that the end product is not only functional but also meets the expectations of users and is an innovative product that […]
From UX to the Visuals: The Essential Roles in Your Design Team

The success of a product in this digital era is marked by critical aspects that ultimately boil down to how accessible it is. It hinges not only on its functionality but also on how it feels and looks to the user. A well-rounded design team is essential for creating products that are not only usable […]
User Experience-led KPIs for Digital Products or Services

In the increasingly competitive landscape of digital products and services, user experience (UX) has emerged as a critical factor that determines the success of digital products or services. While traditional market-oriented performance indicators such as revenue, market share, and overall profit remain important to gauge the business and its success, KPIs that help us monitor […]
Designing for Humans: Crafting a Product That Puts People First

In today’s fast-paced digital age, the importance of creating products that resonate with users at a global scale has never been more crucial for businesses of all scales. With the quicker adoption of technology and the ever-growing need for the same across industries, users are spending a lot more time interacting with digital mediums. To […]
Wearables UX & Smartwatch UI Design & Development

In the rapidly evolving landscape of technology, wearable devices have emerged as a significant player, seamlessly integrating into our daily lives. Among these, smartwatches stand out, blending aesthetics with function. As we move toward highly personalized and integrated experiences, understanding key principles to design for wearable technology is essential. Stuti Mazumdar & Vidhi Tiwari – […]
11 Elements to Consider When Designing a Mobile Application

In today’s fast-paced digital era, mobile devices have transformed the way we interact, work, and entertain ourselves. People across the globe, of all ages, find themselves glued to their phones for at least some part of the day as their daily routine. And with a mobile application designed to cater to every need of a […]
Atomic Design: A Guide to Improving Workflow

As digital interfaces become increasingly complex to design and develop, creators find themselves leaning towards design systems to provide structure to their design processes. Enter atomic design! The atomic design methodology can be used to create design systems that are organized, structured, and scalable. Stuti Mazumdar & Vidhi Tiwari – May 2024 This comprehensive […]