Visit Survey
More about Visit Survey Also called field visits, visit surveys uncover unmet needs to guide design direction. No anthropology expertise required—simpler than assumed, they build researcher empathy through direct environmental immersion. Reveals user behaviour, personal inventory, cultural influences, and task performance challenges. How to conduct: Recruit users, visit individually or grouped (shared environments yield common […]
Guided Tour
Understanding Guided Tours Conduct one-on-one for maximum attention to implicit/explicit details. Capture photos, audio, video, and notes. Visual cues illuminate insights: item placement, organization logic (“Why here?”), spatial relationships. Participants—your design targets—expose cultural/gender dynamics. Stay sensitive to unstated aspects; probe thoughtfully when intriguing details surface. The guide’s narration transforms observation into contextual intelligence. Advantages of […]
Task Analysis
More about Task Analysis Task analysis can be used in a number of situations such as when we are designing a website, when we want to test a prototype and task analysis can also be part of user testing/validation. It is important that task analysis is performed during or before the design phase so that […]
Business Model Canvas
More about Business Model Canvas The business model canvas is more of a framework than a design method. This framework guides efforts in two ways: One can develop prototype models for the business and test to check whether the business actually creates, delivers and captures value as intended. One can understand, design and collaboratively innovate […]
Ethnography
More about Ethnography Ethnography can be a tricky method to define. Some may wonder about the differences between Ethnography and other observational methods. Most observation-based methods involve the researcher observing the behavior of a group, listening to the group, asking questions and recording the sessions. But what distinguishes ethnography is that it tries to create […]
Participatory Design
More about Participatory Design Traditionally, customers have viewed design as a process where their role is largely passive, with the designer acting as the main decision-maker. While some design methodologies do allow users to contribute significantly to research, the ultimate design decisions typically remain with the designers. In many approaches, designers or researchers immerse themselves […]
Brainstorming
More About Brainstorming Research Brainstorming is a qualitative research method aimed at generating a wide range of fresh and creative ideas collectively from participants. It can be either structured or unstructured and may take place in workshops, focus groups, or informal settings. Depending on the format, a facilitator or moderator may guide the session to […]
Workshop Research Methodology
More about Workshop Research Methodology In the 1980s, the term “workshop” primarily referred to a place where things were made or repaired. Today, however, workshops are understood as collaborative group sessions where participants engage in learning, collective problem-solving, brainstorming, or innovation. Workshops serve as an effective tool for employee learning and development within organizations and […]