Card Sorting
More about Card sorting In simple words, card sorting can be used to figure the way individuals break down a problem, concept or task in their head, and sort them based on their priorities and relative value of broken down items. Card sorting, therefore, can elucidate the mental models of individuals, how they structure a […]
Extreme User Interviews
More about Extreme user interviews method Most companies’ worldwide know very little about their evolving users. In early stage startups, where the research budgets are small to nonexistent, the company isn’t as open to spending big bucks on the much needed user research. Again, entrepreneurial firms do not have as much time as big corporates […]
Fly on the Wall in User Research
More about Fly on the Wall Research Fly on the wall research has its limitations. Since the researcher remains a silent observer, they cannot probe or follow up with participants, which may limit the depth of understanding. Frameworks like AEIOU and structured note-taking methods are essential for analyzing observational data in this method. Choosing the […]
Shadowing Technique
More about Shadowing While shadowing in UX research can sometimes be frustrating – since researchers may need to probe further based on initial observations; it is effective in validating the participant’s journey and uncovering real user behaviours. The duration of shadowing exercises can vary widely, from as short as 30 minutes to several weeks or […]
Unfocus Group
More about Unfocus groups Focus groups are called so because traditionally, the discussion of a focus group is focused around a particular topic. The discussions of the group and structured probing or exercises are designed to shed light on the topic under consideration. It is very difficult for business people work without structure, a set […]
Focus Groups
More about Focus groups A focus group may also be given a product or service to try and then elicit reactions, feelings and general attitude towards that product or service in a group. Focus groups are usually conducted by or on behalf of a business or organization, for market research. An experienced and skilled design […]
In-depth Interviews
More about In-depth interviews The interviewer is also required to be fairly empathetic to individual participants during the one-to-one engagement. Again, the choice of location is important in the level of comfort the participants may experience. For example, a participant may feel more at ease in their own home versus at a new unfamiliar space. […]
Surveys
More about Surveys and types of Surveys In business context, survey is one of the primary methods of data collection. It is used to test concepts, gain insight on behavior and attitude of people towards a business, brand, product or service, gauge the level of customer satisfaction, conduct segmentation research and for other purposes. Surveys […]