Social Network Mapping
More about Social Network Mapping To understand social network mapping in user research, it is essential first to grasp the concept of social networks. A social network is a platform, physical or digital, where individuals connect as friends, family, colleagues, or people sharing common interests, beliefs, social status, or other interdependencies. In these networks, individuals […]
Diagnosis
More about Diagnosis in User and Design Research Diagnosis is a problem solving research design that consists mainly: Detection of symptoms Evaluating the symptoms Diagnosis or possible explanation of the problem Solution for the problem and Suggestion for the problem solution When talking about rational thinking, analysis and diagnosis, a name that comes up most […]
Critical Thinking Research
More about Critical Thinking Research Most research methods rely on experienced or trained researchers to define clear design specifications for a project. In this process, researchers use various techniques to collect and analyze data to develop solutions that align with user needs and expectations. A fundamental skill in achieving optimal outcomes is critical thinking research, […]
Heatmap Analysis
More about Heatmap Analysis Heatmaps use colour gradients to visually represent user engagement data, where warmer colours like red and orange indicate areas with the highest user attention and activity, while cooler colours such as blue and green highlight spots with less interest. This color-coded data is essential for heatmap analysis and heatmap design, helping […]
Usage Analytics
More about Usage Analytics In terms of Design, analytics can be associated with product usage, product performance, marketing campaigns or even KPIs associated with design. Usage Analytics is most useful in: Optimizing the Customer Journey and get users to take the intended actions. Optimizing User Journey to get users to complete their tasks efficiently. Understanding […]
Document Research
More about Document Research This method is not standalone but typically complements other user research techniques. Document research is best suited for answering specific questions rather than open-ended explorations, because the volume of documents can become overwhelming. As a result, it often serves as a supplement alongside surveys, interviews, or ethnography. Alongside surveys and ethnography, […]
Audio Video Analysis in User Research
More about Audio Video Analysis Video is a sequence of images or frames displayed rapidly to create the illusion of continuous motion. Typically, videos run at 24-30 frames per second (fps), meaning a 5-second video at 15 fps consists of 75 individual frames. Alongside visuals, videos usually include an audio track. In research, audio and […]
Time Lapse Video
More about Time Lapse Video We’ll start by understanding some basics. A video is a series of pictures stitched together to give the impression of continuous motion. A video normally comprises of 24-30 frames per second (fps) which means that a 5 second video shot at 15 fps, is made up of 75 photos (frames). […]
Trend Analysis Research
More about Trend Analysis Research The goal of trend analysis is to identify prevalent patterns within a user group and understand how these trends develop or evolve over time. This process is essential for uncovering new opportunities and generating innovative ideas for products or concepts, making it a valuable step early in the design phase. […]