Social Network Mapping

More about Social Network Mapping In order to understand social network mapping, we must first understand social networks. A social network is a platform in the physical or digital world where individuals are connected to each other as friends, family, colleagues, people who share common interests or dislikes, belief, faith, social status, or any other […]

Diagnosis

More about Diagnosis in User and Design Research Diagnosis is a problem solving research design that consists mainly: Detection of symptoms Evaluating the symptoms Diagnosis or possible explanation of the problem Solution for the problem and Suggestion for the problem solution When talking about rational thinking, analysis and diagnosis, a name that comes up most […]

Critical Thinking

More about Critical Thinking Most research methods require experienced or trained researchers to define the design specifications for a project. The researcher employs different methods to collect data, analyze it and arrive at the solution that addresses user needs and expectations. One of the most important competencies that a researcher must have in order to […]

Heatmap Analysis

More about Heatmaps The data collected is represented using different colors where warmer colors indicate where the users spent most time and cooler colors indicate a reduced level of attention or interest for the users.  Heat maps can be used to test different prototypes and models in terms of how engaging they are for the […]

Usage Analytics

More about Usage Analytics In terms of Design, analytics can be associated with product usage, product performance, marketing campaigns or even KPIs associated with design. Usage Analytics is most useful in: Optimizing the Customer Journey and get users to take the intended actions. Optimizing User Journey to get users to complete their tasks efficiently. Understanding […]

Document Research

More about Document Research A document is defined as written text. Documents can be files, statistical data, records of official or unofficial nature providing an account of an event, images, other written material that can be accessed in a social, public or digital context. For example, institutional memoranda and reports, census publications, government pronouncements and […]

Audio/ Video Analysis

We’ll start by understanding some basics. A video is a series of pictures stitched together to give the impression of continuous motion. A video normally comprises of 24-30 frames per second (fps) which means that a 5 – second video shot at 15 fps, is made up of 75 photos (frames). A normal video, which […]

Time Lapse Video

More about Time Lapse Video We’ll start by understanding some basics. A video is a series of pictures stitched together to give the impression of continuous motion. A video normally comprises of 24-30 frames per second (fps) which means that a 5 second video shot at 15 fps, is made up of 75 photos (frames). […]

Trend Analysis

More about Trend Analysis The purpose of trend analysis is to spot a prevalent trend within a user group and/or to determine how a trend developed/would develop over time. This exercise helps identify new opportunities and ideas for concepts or products. Therefore, it is a good idea to conduct trend analysis during the early stage […]