Stuti Mazumdar - January 2024
Design is moving towards a connected future where technology, brands, products, services, and design intersect seamlessly. It’s no longer about what you create but how it makes people feel. Fine design connects the world, cutting through boundaries and uniting people regardless of background, culture, or geography. — Deepali Saini | CEO, Think Design Collaborative.
In a recent conversation with Deepali Saini, we discussed her take on the future of design as well as her vision for Think Design in 2025. Let’s explore her visionary insights.
Experiences Take Center Stage
At Think Design, we believe that design in 2025 is fundamentally about crafting experiences. How we buy, how we’re entertained, and how we interact—design permeates every aspect of our lives. It’s about understanding human emotions and designing for them. Every interaction, every touchpoint, and every digital experience should evoke a specific feeling, leaving a lasting impression.
These are human experiences that we design. How we make people feel is going to be very important, because what you design ultimately ends up in making someone feel something. — Deepali Saini | CEO, Think Design Collaborative
A Connected Future
The future of design is undeniably connected. With booming technology, brands, products, and services are converging at an unprecedented pace to provide the global audience with comprehensive solutions that leverage convenience and personalization. This interconnectedness demands a holistic approach where design seamlessly integrates with strategy.
The Power of Good Design Strategy
Strategy is no longer just a precursor to design; it’s an inseparable part of the process. It informs every design decision, providing a clear understanding of “who” we’re designing for and “why.”
Who are we designing for?
What are their needs and pain points?
How can design address these challenges?
These are the crucial questions that strategy helps us answer. It involves deep research, understanding user behavior, and identifying the underlying motivations and emotions. By grounding design in a robust strategy, we ensure that our solutions are not just aesthetically pleasing but also effective and impactful.
Here, at Think Design, we’ve always championed this integrated approach using our proprietary design strategy frameworks and we aim to incessantly improve these to continually craft stellar digital solutions for people across the globe.
What’s the Think Design's Vision for 2025
At Think Design, we’ve been at the forefront of this evolving landscape for years. We’ve always offered a unique blend of experience strategy and design, recognizing the crucial interplay between these two disciplines. Because of the long legacy of providing these services, we are very well prepared for where design is headed in 2025.
Our vision for 2025 aligns perfectly with the future of design. We will continue to create transformative experiences with the help of our team of design experts, integrating progressive technology and the power of data into our proven design thinking strategies.
Our work has consistently transcended boundaries, demonstrating the power of design to connect people and build meaningful relationships. — Deepali Saini | CEO, Think Design Collaborative
Embracing the Power of AI
AI is playing an increasingly significant role in today’s world. It’s revolutionizing how we work, enabling us to be more efficient, creative, and innovative. At Think Design, we view AI as an opportunity, not a threat.
Integrating AI doesn’t take away from the efficacy of the design created, it only adds to it. It’s about leveraging AI to unlock new possibilities and create experiences that were previously unimaginable. We are committed to embracing AI responsibly—ensuring that we are always security and privacy policy compliant—exploring its potential to enrich human creativity and deliver even more impactful design solutions.
