QuaQua: Designing a new age Virtual Travel Experience
Challenge Travelers’ face a fragmented experience due to disjoint platforms for different travel offerings, thus creating a need for an experience-driven travel platform. The main challenge was to change the way people travel and make the entire globe accessible for all by allowing collaboration with an experience ecosystem leveraging technology. User-Centered Design was the need […]
Pidilite: Corporate Website, Differently Approached
Our Strategy The Thinker Approach Building a strong digital presence for Pidilite implied the need to gain insights into the company culture, their leadership voice, their customer representative insights, and access to other key stakeholders’ thoughts. Thus, we began with in-depth interviews with the key stakeholders. Insights into the key concerns, responsibilities, and goals helped […]