Bharti Airtel Foundation: Bridging Opportunities for Teachers in Underserved Areas
Our Strategy The Thinker Approach We started with comprehensive user research to understand the specific challenges preventing teacher adoption. This included field studies across rural and urban government schools, direct teacher interviews, and analysis of existing platform usage data. We conducted comprehensive ethnographic studies across government schools – rural and urban. By observing teachers in […]
QuaQua: Designing a new age Virtual Travel Experience
Challenge Travelers’ face a fragmented experience due to disjoint platforms for different travel offerings, thus creating a need for an experience-driven travel platform. The main challenge was to change the way people travel and make the entire globe accessible for all by allowing collaboration with an experience ecosystem leveraging technology. User-Centered Design was the need […]
Pidilite: Corporate Website, Differently Approached
Our Strategy The Thinker Approach Building a strong digital presence for Pidilite implied the need to gain insights into the company culture, their leadership voice, their customer representative insights, and access to other key stakeholders’ thoughts. Thus, we began with in-depth interviews with the key stakeholders. Insights into the key concerns, responsibilities, and goals helped […]