SBI Smart Money: Trading And Investing Made Efficient
Our Strategy The Thinker Approach We formed a visioning team with members of the SBICAP Securities team to engage with the key stakeholders to engage effectively. Competitor benchmarking and analysis when conducting an audit helped us gain useful insights, allowing us a clear view of the gaps in user experience the other brands are leaving. […]
Reliance Smart Money: Investment Platform UX Design & Service Innovation
Our Strategy The Thinker Approach We embarked on the project by conducting a workshop involving every stakeholder to understand the intent behind the vision clearly. During the workshop, we conducted research, analysis, and documentation leading to a strategy that defined tangible elements of the product. On deep-diving through the competitive landscape, we discovered many gaps […]
Axis Bank: Banking UX Transformation Across Touchpoints
Our Strategy The Thinker Approach Stakeholder workshops helped our team arrive at a shared vision for the approach to the banking customer experience design. This also allowed us a clearer vision of the business and technical challenges right at inception, enabling smoother coordination at every stage. User perspective was highlighted during the entire design process […]
Axis Direct: Investing Platform UX Design for Smarter Trading
Our Strategy The Thinker Approach The advent of the project was marked with a stakeholder workshop to ensure our team aligns perfectly with the vision and needs of the leadership at Axis Bank. User needs and requirements were studied to understand and strategize for the quintessential features of the platform. This helped us develop a […]
Religare Securities: Elevating Online Trading Platform UX Design
Our Strategy The Thinker Approach We began the project with a stakeholder workshop to understand the business requirements and visions of this platform. The workshop helped us align ourselves with the goals set by the Religare team. We followed it with user interviews and segmentation to develop better user personas. This helped us define design […]
Finodex: Investment Platform UI UX Design for Smarter Trading
Our Strategy The Thinker Approach Our engagement began by understanding how investors interact with financial data and the kinds of insights they seek when managing their portfolios. Stakeholder discussions and exploratory research helped map key user goals, workflows, and the decision-making contexts in which the platform would be used. Investment platforms often need to balance […]